Head of Brand

2 months ago

Birmingham, United Kingdom BullionByPost Full time

Head of Brand and Content – Birmingham - Up to £70,000 DOE, plus bonus and comprehensive benefits package.


  • Are you ready to shape the voice of a leading precious metals retailer?
  • A dynamic business dealing in one of the most coveted products in the world?


If the answer is yes, then keep reading—this might be the perfect opportunity for you We’re part of a thriving group that operates across the gold bullion industry while staying at the forefront of cutting-edge technology.


Bullion by Post, the UK’s largest online retailer of gold and silver bullion, is seeking an experienced and strategic Head of Brand and Content to lead our brand development and content strategy. If you’re passionate about storytelling, brand-building, and driving impactful content that resonates with a wide audience, this could be the opportunity for you.


What can we offer you?

  • Employee Bonus Scheme: Up to 30% of your basic salary, based on performance.
  • Generous Holiday Allowance: 25 days, with the option to purchase additional days.
  • Enhanced Maternity and Paternity Pay
  • Learning and Development: Investment in your professional growth via one-to-one supervisions, personal development plans, and access to extensive learning resources.
  • Pension Contribution: An 8% employer pension contribution to support your future planning.
  • Employee Benefits Platform: Includes free 24/7 access to a private GP and Therapist, retail discounts, cycle to work scheme, and more
  • Discounts on Precious Metals


What will the role involve?

  • Brand Strategy: Develop and execute a comprehensive brand strategy, ensuring Bullion by Post is represented consistently and positively across all platforms.
  • Content Leadership: Lead the creation and delivery of engaging, user-centric content across web, email, social media, and printed materials, ensuring alignment with our brand values and commercial objectives to expand our reach.
  • Display Advertising: Full ownership of display advertising involving strategizing, executing, and optimising ad campaigns to enhance brand visibility and engagement, ensuring alignment with overall brand goals.
  • Media and Communications: Oversee media relations, ensuring we build and maintain strong relationships with key journalists, influencers, and media outlets to enhance our reputation.
  • Content Team Development: Manage and mentor the in-house team, fostering a culture of creativity, collaboration, and excellence.
  • Customer Engagement: Develop and refine the content and communication strategy to strengthen customer engagement, retention, and acquisition, working closely with our Customer Service and Marketing teams.
  • Cross-Channel Consistency: Ensure that all written content, including website copy, blogs, and emails maintains a high standard of clarity, accuracy, and engagement.
  • Innovation & Trends: Stay ahead of industry trends, identifying new opportunities for brand growth and testing innovative content formats to keep the brand fresh and relevant.


Who are we looking for? You may have a variety of the below:

  • Proven experience in developing and executing brand and content strategies, ideally within an eCommerce or retail setting.
  • Strong media relations skills with the ability to secure impactful press coverage and build long-lasting relationships with media stakeholders.
  • Exceptional editorial and copywriting skills with a strong eye for detail and the ability to deliver engaging, on-brand content across multiple channels.
  • Leadership experience, with a track record of managing and developing high-performing content or marketing teams.
  • Strong project management and organisational skills, with the ability to manage multiple priorities in a fast-paced environment.
  • A solid understanding of customer engagement strategies.
  • Passion for storytelling and brand-building, with an interest in precious metals or financial markets being a plus.


If you are a passionate and experienced leader eager to make an impact in the precious metals industry, we want to hear from you. Apply now to become a key player at Jewellery Quarter Bullion and help drive our success to new heights.


For more information, please email our team at jobs@gold.co.uk.


**Please note:** This is an office-based role at our Birmingham head office and does not qualify for visa sponsorship; all applicants must have the right to work in the UK.

About the Company


By joining Jewellery Quarter Bullion Ltd, you will become part of a vibrant, entrepreneurial business. Over the last 12 years, we have grown BullionByPost.co.uk into the UK's leading online gold and silver bullion dealer, with an annual turnover exceeding £350 million. Our portfolio also includes Gold.co.uk and over seven fully translated, localised bullion websites across the EU and the US, demonstrating our rapidly expanding international presence.


As the UK's premier online bullion dealer, BullionByPost.co.uk empowers customers to buy and sell precious metals with ease and confidence. Our commitment to transparent pricing, customer education, and unparalleled service distinguishes us in the industry. We are seeking a strategic and experienced Head of Sales and Customer Service to continue our growth and bolster our online presence in an increasingly competitive marketplace.

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