Global CRM Support Specialist

This role invites a detail-ready, systems-aware specialist into a global CRM environment where marketing operations pulse across regions and time zones. Your focus is to keep CRM programs healthy, tuned, and steadily improving. You will partner with market teams, digital specialists, and technical groups to translate strategy into executable workflows, ensure campaigns run smoothly, and maintain a clear view of data, audiences, and platform behaviour. This role requires proven success with Salesforce Marketing Cloud. Global CRM Support Specialist Key Responsibilities: * Serve as the frontline resource for CRM colleagues worldwide, responding to operational and technical questions with clarity and efficiency. * Coordinate CRM processes end to end, from gathering requirements to confirming delivery timelines and verifying outcomes. * Guide markets in designing A/B experiments, multivariate tests, and automated journeys that adapt to customer behavior. * Build and refine audience segments using SQL queries, structured filters, and data relationships. * Create and maintain dynamic or personalized emails and landing pages in Salesforce Marketing Cloud, overseeing test contacts, content rules, and subscriber groups. * Perform thorough quality assurance across templates, devices, and browsers to ensure each journey operates consistently. * Collaborate with technical teams to release new features, integrations, and automations that strengthen reporting and operational agility. * Produce training guides, how-to notes, and reference materials that help marketing teams work confidently and independently. * Pinpoint opportunities for streamlined processes, automation gains, and improved use of SFMC's advanced features. * Support global adoption of emerging CRM practices, tools, and platform updates. Ideal Global CRM Support Specialist Profile: * You communicate with precision and can translate difficult technical concepts into friendly, usable explanations. * You notice anomalies quickly and approach troubleshooting with logical steadiness. * You understand the essentials of deliverability, including DNS, IP behavior, DKIM, bounce types, and sender reputation. * You have hands-on experience with A/B tests and iterative optimization based on measurable insights. * You adapt gracefully to shifting priorities and maintain a steady workflow. * You manage time effectively and prioritize tasks based on impact and urgency. * You keep your knowledge fresh by following CRM trends and SFMC enhancements. Global CRM Support Specialist Qualifications & Experience * Bachelor's or Master's degree in a relevant discipline. * At least one year of direct experience working inside Salesforce Marketing Cloud. * SFMC Email Specialist or Administrator certification is a welcomed advantage. * Strong technical communication and support experience. * Working knowledge of Journey Builder, Automation Studio, Email Studio, Mobile Studio, and Interaction Studio. * Familiarity with SQL, AMPscript, HTML, CSS, JavaScript, and SOQL. * Demonstrated ability to solve complex issues with limited supervision. * Fluency in written and spoken English. Robert Half Ltd acts as an employment business for temporary positions and an employment agency for permanent positions. Robert Half is committed to diversity, equity and inclusion. Suitable candidates with equivalent qualifications and more or less experience can apply. Rates of pay and salary ranges are dependent upon your experience, qualifications and training. If you wish to apply, please read our Privacy Notice describing how we may process, disclose and store your personal data: roberthalf.com/gb/en/privacy-notice.TPBN1_UKTJ