VP Digital

Job Title: VP DigitalLocation: Flexible (UK, Switzerland, or major European hub)Salary - Highly competitive salary + bonus and stock optionsReporting to: CEO Digital & MarketplaceContact: callum.bell@forsythbarnes.comThe OpportunityOur client is seeking a transformational VP Digital to lead the strategy, integration, and performance of a complex, multi-brand digital ecosystem spanning corporate and transactional websites, apps, marketplaces, and global platforms. This is a high-impact role for an experienced digital leader who thrives in enterprise-scale, international environments, delivering commercial outcomes while shaping world-class customer experiences.The VP Digital will play a pivotal role in integrating digital platforms from acquisitions, modernising the technology estate, and establishing a unified, high-performing digital ecosystem that drives measurable revenue growth and engagement across multiple markets.Key ResponsibilitiesDigital Strategy & Commercial ImpactDefine and execute a global digital strategy across multiple brands and platforms, ensuring alignment with organisational growth objectives.Drive revenue growth, ROI, and customer engagement through omni-channel marketing, conversion optimisation, SEO, AI-enabled content, and data-driven decision making.Oversee geo-targeted strategies and multi-language content management across international markets.Translate digital initiatives into measurable business outcomes, including bookings, memberships, subscriptions, and other transactional revenue.Technology & Platform LeadershipLead the architecture, integration, and optimisation of corporate and transactional digital platforms, apps, and marketplaces.Ensure robust MarTech, CRM, CDP, analytics, and booking engine platforms are in place to support growth, scalability, and data-driven insights.Implement AI, automation, and multi-location platform strategies to enhance customer experience and operational efficiency.Maintain governance, compliance, and operational excellence across global digital properties, including GDPR, accessibility, and performance standards.Team Leadership & Stakeholder ManagementBuild, mentor, and lead high-performing cross-functional teams, including heads of data, analytics, apps, websites, and marketplaces.Foster a culture of experimentation, innovation, and continuous improvement across the digital organisation.Partner with senior leadership, board members, and regional stakeholders to drive enterprise-wide digital transformation and adoption.Integration & TransformationLead the integration of acquired digital platforms into a unified ecosystem, balancing brand autonomy with global standards.Oversee complex multi-brand, multi-location digital environments, ensuring consistency, scalability, and seamless customer experience.Drive initiatives to modernise technology stacks, optimise workflows, and deliver sustainable digital growth.Who We’re Looking ForThe ideal candidate will be a senior digital leader with a proven record in managing complex, international digital ecosystems for global multi-brand organisations.Preferred Industry Experience: Ideally from one of the belowMulti-brand hospitality, flexible workspace, commercial real estate, or PropTech.Multi-brand booking platforms, marketplaces, or franchise operations with multiple locations requiring geo-targeting.Enterprise SaaS companies with location-based or multi-tenant services.Core Skills & Attributes:Strong commercial acumen, able to link digital initiatives to measurable revenue and ROI.Hands-on experience managing multi-brand digital portfolios, websites, apps, marketplaces, and transactional platforms.Deep understanding of technology architecture, MarTech stacks, data platforms, AI, automation, and cross-platform integration.Experience in multi-language content management, localisation, and AI-driven translation solutions.Demonstrated ability to lead and motivate cross-functional teams in complex, global environments.Comfortable with ambiguity and change management, able to influence senior stakeholders and the C-suite.Exceptional communication skills, able to translate complex digital strategy into actionable outcomes for executives and teams.