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Paid Media Lead£65,000 plus uncapped bonus OTE 90,000+ | Hybrid (Manchester, 2 days per week)We’re looking for a Paid Media Lead to own strategy, performance and people development across our paid function. You’ll manage and empower a team of Media Buyers, delegate effectively and ensure our team delivers best-in-class results for our lead-gen clients.At Leadly, we build and scale paid media machines for ambitious brands. No “set and forget” we test fast, learn faster and relentlessly optimise across Google (Search, PMax, YouTube, Display) with Meta as a supporting driver of volume and visibility.This is a leadership role for someone who’s strategic, commercially sharp, and brilliant with people, but still close enough to the platforms to know what “great” execution looks like.What You’ll DoLead, Manage, and Develop the Paid Media TeamLine-manage and mentor a team of Media Buyers, run PDRs, set goals and build personal development plans that elevate capability and confidence.Delegate workloads strategically based on strengths, priorities, and performance.Oversee all day-to-day team operations; from workload management to performance and quality control.Build and enforce QA processes, test frameworks and playbooks to drive accountability and consistent excellence.Act as the team’s escalation point, supporting with troubleshooting, strategy direction, and client alignment.Own Strategy and PerformanceLead Google-first paid media strategy, across Search, PMax, YouTube, and Display, to deliver predictable, scalable growth for B2B and lead-gen clients.Oversee Meta Ads as a secondary but strategic channel for awareness, retargeting, and creative testing.Translate business goals into actionable paid media plans, budgets, and forecasts.Build robust testing roadmaps (audiences, creatives, bidding, LPs) that drive continuous improvement and data-led decisions.Ensure KPIs; CPL, CPD, ROA and pipeline quality are met or exceeded across the board.Be a Data-Driven OperatorStay hands-on enough to guide, review and audit campaigns for performance and structure.Use insights and analytics to drive optimisations, identify opportunities, and inform strategic shifts.Partner with Creative, eCRM and Client Services to deliver integrated, full-funnel campaigns that convert.Own Client Outcomes and RelationshipsLead client strategy calls and Quarterly Roadmaps, translating complex performance data into clear, commercial insights.Work closely with the account managers to align paid media with wider marketing goals.Act as a trusted advisor to senior client stakeholders: proactive, consultative, and outcome-focused.What You’ll BringDeep Google Ads expertise, across Search, PMax, YouTube, and Display; and strong understanding of how Meta complements the mix.Proven leadership experience; managing a team of Media Buyers, delegating workloads, running PDRs, and driving performance.Strong commercial acumen; connects spend to revenue, margins, and client growth.Ability to balance hands-on optimisation with strategic oversight.A people-first mindset; you coach, empower, and set standards, not just manage workloads.Excellent communication and client-facing confidence.Why Leadly?Competitive base + uncapped performance bonusStructured onboarding and personal development planMonthly Good Vibes Day; a paid day for wellness or personal growthExtra holidays for milestones + your birthday offWork from anywhere flexibilityTeam culture built on growth, collaboration, and fun (think padel, breakfasts, karaoke nights & more)
