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Marketing & Growth Lead
1 month ago
About Us:At FairArt, we are creating a fairer, more profitable art market for all. Founded on the principles of accessibility and equitability, FairArt is creating the industry’s first collector-to-collector live marketplace and global artist royalty scheme for the secondary art market. Our platform offers collectors and artists innovative solutions to many of the industry’s long-standing issues around opacity, ownership, elitism, inaccessibility, illiquidity and high fees. FairArt is:Fair for the buyer - Creates complete price transparency and access to unrivalled information Fair for the seller - Offers the quickest route to sale in the market with industry-leading fees Fair for the artist - Establishes the first equitable international framework for compensation We are rebalancing the scales and bringing the market to a new generation of consumers. The Role:We are looking for a highly motivated and data-driven Marketing & Growth Lead based in London, UK. You’ll own growth across email, CRM, paid channels, and experimentation - engaging our existing customers to drive repeat purchases, while bringing in new buyers and sellers, with a particular focus on the US.There couldn’t be a more exciting time to join FairArt as we look to scale our growth and expand internationally. You will be a key member of a small team and have a material impact in taking an exciting startup to the next stage. Key Responsibilities:Email & CRM Marketing: Build, own and optimise lifecycle and automated email campaigns to our collector base of 25,000 sign ups, driving repeat purchases, sustainable revenue growth, re-engagement, and seller onboarding. Stay ahead of industry trends, emerging technologies, and best practices to ensure FairArt remains at the forefront of CRM strategy.Commercial Growth: Build and manage lead-generation funnels for seller acquisition, with a focus on the US market.Acquisition & Paid Marketing: Take ownership of our acquisition engine - starting with an audit of our current externally managed Google/Meta ads. Decide whether to bring campaigns in-house, and if so, build them from the ground up. Plan, launch, and continually optimise paid campaigns across Google, Meta, marketplaces, and affiliates to drive scalable buyer and seller growth.Data & Analytics: Define and monitor KPIs (CAC, LTV, repeat purchase rate, campaign ROI), report results, and iterate on tactics based on performance.Experimentation: Test new paid channels, partnerships, and sales approaches to identify scalable growth levers.Scaling the Function: Over time, help shape and build out a growth team.About You:4+ years in growth or performance marketing roles (marketplaces, e-commerce, or similar is a strong plus).Proven success in running high-performance paid campaigns with measurable ROI.Hands-on experience with email and CRM platforms (Klaviyo, HubSpot or similar).Proven experience leading CRM/retention strategy in a startup or high-growth environment, ideally e-commerce or consumer tech.Strong analytical skills to track relevant performance metrics, interpret data and deliver actionable insights using analytics tools (Google Analytics, Mixpanel, Looker, etc.).Strong understanding of acquisition funnels, CAC vs. LTV dynamics, and retention strategies.Self-starter who thrives in early-stage, fast-moving environments.Bonus: Experience growing in US markets or international expansion.Don’t meet every single requirement? FairArt is dedicated to building a diverse and inclusive team so we encourage you to apply anyway. You may be just the right candidate for this or other roles.Why Join Us?You’ll own the growth engine end-to-end, with a direct seat at the table in shaping the future of FairArt.You’ll play a central role in building one of the most disruptive tech companies in art, working directly with both co-founders.Salary range: £40k - £55k (dependent on experience) + performance bonusMeaningful stock options.Flexible role in London, mostly working out of our coworking office at the beautiful Somerset House. We’d love to hear from you. Apply now to help shape the future of art collecting
