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CRM Automation Executive
3 months ago
The role:
This role requires a proactive individual with the creativity and knowledge to deliver engaging relevant email marketing content at key stages of a users journey with our brand.
Sitting within the global CRM team and reporting to the CRM Manager, the crucial purpose of this role is to take ownership of Bromptons email automations across global markets to drive performance in line with business goals.
You will play a vital role in developing and implementing a customer lifecycle plan to deliver targeted content to our owners and prospective audiences across the UK, US, Europe and APAC markets.
Key Responsibilities:
- Own automations within the CRM team
- Develop and build automations at key touch points across key markets
- Work with local marketing teams and stakeholders to plan tailored content
- Develop and report on testing plans to improve email automation performance
- Provide monthly reports and insights on automation performance
- Implement and understand data management within our platform
- Stay on top of email trends and topics to work towards best-in-class content
