Vertical Content Producer

The FA is searching for a Vertical Content Producer to join on a 6-month fixed-term contract. The successful candidate will be responsible for end-to-end production of tailored short-form vertical content across England and Lionesses platforms, with a primary focus on social media channels including Instagram and TikTok as well as a new official app, by maximising opportunities to create content on matchdays (within broadcast rights agreements) and during camps (e.g. around training and player access sessions) to drive audience growth, engagement and monetisation. What will you be doing? Lead the end-to-end creative and production workflow (from conceptualisation to creation and publication) across the England men's and women's national teams via vertical execution. Develop, capture, produce and publish a range of video formats tailored for social media platforms including TikTok, Instagram Reels, YouTube Shorts, Facebook and X. Support the development of the official England app by highlighting opportunities for vertical content to feature within its native player experiences. Create content (shot on a mobile phone) on matchdays - i.e. before, during and after England fixtures. Attend access days and manage the capture of player-specific mobile content - from reactive cultural trends to timeless content that can be utilised outside of camps. Craft creative briefs for access days, major tournaments and key content activations. Collaborate with England content team members on identifying emerging trends and turning around content at pace that positively impacts the England brand and drives authentic fan connection. Community management of England's TikTok account, engaging with fans. Collaborate with England content team members to feed in and support a centralised, cross-platform content calendar for short and mid-term planning. Use platform analytics and tooling to measure performance (content and channel), uncover industry insight and share key learnings to help shape future ideation and distribution. Executes additional tasks as required to meet the FA's changing priorities. Comply with all company policies and procedures to ensure that the highest standards of health, safety, and well-being can be maintained. What are we looking for? Essential for the role : Strong knowledge of football audience behaviour and how to target and drive fan consumption effectively, using data/insights to shape and inform decision making Strong understanding of content creation and social media platforms Strong levels of commercial awareness and market value Strong knowledge of identifying content trends Proven track record of creating and publishing across multiple high-profile social media channels, ideally in the sports sector Creating content on a mobile phone, from shooting through to editing and further optimisation (e.g. subtitling, captioning and thumbnail selection) Operating with success in a fast-paced, time-sensitive and high-performance environment Operating within a small and agile team, inside a big organisation, where the role demands reactive editorial decision-making Familiar with priorities shifting in line with the ever-changing editorial and live media landscape Working as part of a creative and innovative team with objectives to serve audiences natively and drive audiences to owned platforms Working across all formats of social content - vertical short-form video, graphics, photography, live, carousels Working on multiple large-scale projects at once Working alongside other social media specialists on live events Strong editorial mindset - able to understand and recognise what makes successful social-first content and adapt across different platforms Confident working with and around talent, and being able to provide clear instructions under tight timeframes Excited and driven by the pace and creativity of a live football environment with a desire to help drive great content to millions of fans Sharp eye for detail - confident being the final point of review Collaborative mindset - working with multiple teams across multiple platforms Experience with various image/video tools Ability to create content using a mobile phone to maximise speed of delivery. Exceptional editing, subbing and technical skills to deliver content accurately at scale Proficient with platform social analytics Problem-solving attitude - both independently and as part of a wider team Beneficial to have: Work with media rights and agencies. AI tooling. Work in the entertainment sector. What's in it for you? We are committed to ensuring everyone can flourish in their roles, to achieve this we have unique office spaces under the arch of the iconic Wembley National Stadium, which is the home of English Football. We are also delighted to offer a world-class, Elite Performance Centre, St. George's Park in Staffordshire which is an exceptional setting to develop and inspire high-performing England teams and leaders. We pride ourselves in offering a competitive salary as well as great opportunities to develop and grow in your role. But that is not all; we also have a range of exciting benefits, some of which can be found below: Access to event day tickets at Wembley Stadium, alongside a host of regular internal events throughout the season, encouraging you to connect and learn with your colleagues and look after your mental health and well-being. Free, nutritious lunches at Wembley Stadium and St. George's Park. Free private medical cover. A contributory pension scheme. An additional 'Thank You' days leave, volunteering days as well as 25 days annual leave ( based on a full-time, permanent contract. ) A hybrid working model which offers greater flexibility. For more information on what it is like to work at The FA, please visit our FA Careers page, https://www.thefa.com/about-football-association/careers Currently, we are working within a hybrid working model whereby the expectation is to work from your contractual location for part of the week, and as and when required by the team. The remaining days can be worked remotely. We will continue to monitor this model, and it may be adjusted in future if deemed necessary. The contractual location of this role can be found on the FA Careers page. We are a diverse workplace, aspiring to represent football across the country. The Football Association actively promotes inclusion and diversity, encouraging you to be the best version of yourself at work. We welcome applications from everyone and are proud to be an equal opportunities employer. If you have any particular requirements in respect of the recruitment or interview process, please mention this during your application. As part of the FA's commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.