Comms Marketing Manager

What we’re after: Comms Marketing Manager

Reporting Line: Head of Marketing

Lily’s Headquarters: - Goodge Street, Fitzrovia (with hybrid working between the office and working from home)

Equality and Inclusiveness at Lily’s Kitchen: -

At Lily’s Kitchen, we want to build and maintain a values-driven culture of trust and inclusion, one that empowers people safely and comfortably to express every characteristic of their personal identity and experience. We’re committed to supporting and encouraging a diverse and inclusive workforce. That means that whatever your ethnic origin, religion, gender, sexual orientation, gender identity, gender expression, age or status as an individual with a disability, you’ll get all the opportunities, respect and support you’d expect from a passionate business that cares about its people (as well as its pets).

We strongly encourage people of colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, individuals with disabilities and/or other people from underrepresented groups to apply. Lily’s Kitchen is an equal opportunities employer and welcomes everyone to our team. If you need reasonable accommodation at any point in the application or interview process, please let us know.

In your application, please feel free to note which pronouns you use.

Location: -

This is a hybrid role, with a mix between working approximately 2 days a week (or more if you prefer) in our beautiful central London office (Goodge Street) and working from home.

Your Lily’s Kitchen Promise – Pets, People & Planet:-

Every single member of the Lily’s Kitchen team pledges to uphold our B Corp and broader sustainability strategy personally, within their respective departments, and across the entire company. This commitment is demonstrated through actively advancing areas of responsibility within their teams, adhering to sustainability targets set by the company and departments, actively participating in sustainability discussions and decision-making processes, and fostering a team culture that is deeply passionate about the overall wellbeing of people, the planet and of course, pets.

Aligned with our commitment to being a force for good and championing ESG initiatives, financial compensation and reward is driven by annual objectives and performance, including the successful achievement of a social and environmental objective.

Your place at the Lily’s Kitchen Table: -

As our Comms Marketing Manager, you’ll be an integral part of the brand, managing our 5 year comms strategy and comms pipeline, driving impactful comms across multiple touchpoints. You will sit in the Global Marketing Team, reporting to our Head of Marketing, with a big part of your role collaborating with the rest of the Marketing team, particularly our Portfolio Marketing Manager and International Marketing Manager.

You will have a passion for communications and know our target consumer inside out (and most likely be as pet-obsessed as them). You’ll ensure the brand communication standards are adhered to and always respected. As the key point of contact for any crisis comms, you’ll ensure that all our comms adopt our tone of voice to various degrees as appropriate at all touch points. As well as being hugely imaginative and intuitive, we need you to be a safe pair of hands who can be relied upon to deliver the plans with good commercial acumen when it comes to driving brand awareness through our Digital campaign and other touch points, and ultimately driving new consumers into the Lily’s Kitchen brand.

You will be able to work autonomously and across functions as well as coaching and developing members of your own brand team. Your direct reports will include our Digital Project Manager, Senior PR & Social Media Manager and Copywriter.

You will represent and champion our brand in everything you do, creating consistent content that informs, inspires, and delights our customers.

How will I make a difference?

You will: -

• Develop and own the brand communications strategy, ensuring it aligns to the global brand strategy
• Develop and communicate comms guidelines that meet the requirements of all our channels and markets
• Align the comms plan with the Int Marketing Manager to tailor as needed for each market
• Oversee our PR & Social media strategies, defined by our Senior PR & Social Media Manager, and ensure that it supports the overall comms strategy and 5 year business objectives (eg. Grow market share)
• Oversee digital & offline comms and media plans to ensure high-impact content that offers a clear & compelling reason to buy into the LK brand
• B Corp comms & internal communications – work closely with our Sustainability & Impact Manager to communicate the essential work that we are doing as a B Corp to tread lightly on the planet, ensuring we internally live and breathe this and that consumers are aware and proud to shop with Lily’s Kitchen
• Provide measurement and ROI analysis for all brand campaigns and share learnings and recommendations for future activities
• Crisis comms management, working with our Senior PR Social & Media Manager and PR Agency as needed. Escalate and communicate crisis management as appropriate
• Work closely with Shopper Marketing to tailor comms for their channel needs and deliver toolkits as required
• Work with the Portfolio Marketing Manager to provide comms support where this is needed to further our portfolio performance
• Work with the Global Brand Managers to align on campaign comms
• Ensure that processes are being adhered to from an RSA and compliancy perspective and guarantee consistency of claims and messaging across all relevant touch points.
• Manage our photoshoots, working with the Digital Project Manager to provide on brand images
• Manage our partnerships strategy, including our charity partners

How will I contribute to the team?

• Strong experience within premium FMCG Marketing/Brand Management with likeminded brands
• Passion for brands, managing the big picture as well as day to day running of the brand
• Ability to evaluate campaigns and demonstrate ROI
• The ability to build relationships quickly is key within Lily’s Kitchen and externally with our partners
• A can-do attitude and willingness to roll your sleeves up, challenge and be challenged
• Enjoy the challenge of working within a fast paced and growing brand
• Be self-motivated and likes to be busy
• Able to be agile and work reactively
• Excellent communication skills, approachable with the ability to communicate clearly, effectively and appropriately with other Lily’s Kitchen employees
• Excellent time management and organisational skills, able to prioritise work accordingly and work flexibly to hit deadlines
• Strong team player who is collaborative in their approach and supports team objectives
• Lily's Kitchen values will shine through in everything you do.
• You'll be well practiced at using your initiative, have a can-do attitude and will be keen to learn and grow at Lily’s Kitchen
• You will be a B Corp advocate and understand the impact your role has on people, pets and the planet.
• And it goes without saying, you should have a real passion for pets

The Team

Our Perks

At Lily’s Kitchen we believe that everyone should enjoy their time at work. We reward the care our people put into their job, by caring for them in return. Our benefits are designed to make our people smile, save for the future, stay healthy and give back where they can and include:

• at work; what better way to put a smile on your face
• Working: flexitime, working from home, part-time working, flexible support, faith based public holidays
• for the Future and Protect Loved ones: a pension plan that goes beyond, the option for salary exchange and an option of an ethical pension fund reflecting our team’s attitudes and needs.Plus, a life assurance scheme to look after those that depend on you.
• healthy and well: Our team’s health and wellbeing is very important to us and we offer private medical, private dental, employee assistance programme, mental first aiders and a cycle to work scheme (and an electric car salary sacrifice scheme).
• our community: with a volunteering allowance we can give back to causes we are passionate about.Plus supporting and having fun together as a team.
• more …

Lily’s Kitchen Story

At Lily’s Kitchen we are pet food pioneers. We are changing the game with our mission to provide proper food for cats and dogs all over the world.

Lily’s Kitchen was founded in London in 2009, by Henrietta Morrison who set out to feed her beloved dog, Lily, food she could trust. Lily’s Kitchen is now the No1 Brand in premium natural pet food, still focusing on the mission to inspire pet parents to feed their four-legged friends natural, proper food for pets.

Lily’s Kitchen was a founding member of the UK B Corp movement and the first pet food brand in the world to achieve B Corp status. Determined to use business as a force for good, Lily’s Kitchen has recently partnered with Dogs Trust to support dogs in need and are proud to lend a paw to charitable causes.

We sell our nutritious natural recipes for cats and dogs in over 1,000 stockists, like Waitrose, Tesco, Ocado, organic food shops, vets, independent pet shops and garden centres all over the UK. We also sell internationally and are now sold in more than 30 countries worldwide.

Our Vision.

We’re all about warming hearts, feeding souls and enriching lives, for both our customers and employees.

Our Values.

We recruit to our values at Lily’s Kitchen: Respectful. Dedicated. Audacious. Passionate. Responsible.

Our People.

We seek out and develop talented people who love to succeed and make a positive difference in everything they do.