Paid Search Manager

Company DescriptionDepop is the community-powered circular fashion marketplace where anyone can buy sell and discover desirable secondhand fashion. With a community of over 35 million users Depop is on a mission to make fashion circular redefining fashion consumption. Founded in 2011 the company is headquartered in London with offices in New York and Manchester and in 2021 became a wholly-owned subsidiary of out more at Our mission is to make fashion circular and to create an inclusive environment where everyone is welcome no matter who they are or where theyre from. Just as our platform connects people globally we believe our workplace should reflect the diversity of the communities we serve. We thrive on the power of different perspectives and experiences knowing they drive innovation and bring us closer to our users. Were proud to be an equal opportunity employer providing employment opportunities without regard to age ethnicity religion or belief gender identity sex sexual orientation disability pregnancy or maternity marriage and civil partnership or any other protected status. Were continuously evolving our recruitment processes to ensure fairness and are open to accommodating any needs you might have.If due to a disability you need adjustments to complete the application please let us know by sending an email with your name the role to which you would like to apply and the type of support you need to complete the application to . For any other non-disability related questions please reach out to our Talent Partners. The JobWere looking for an experienced Paid Search Manager to join our growing Performance Marketing team and play a key role in driving our Paid Search strategy forward. This is a particularly exciting time to join as we begin to in-house our Paid Search activity from an agency providing the opportunity to make a real impact in shaping the direction structure and success of the this role youll support the Senior Paid Media Manager in developing innovative data-driven search strategies designed to achieve business-level KPIs and deliver measurable growth.Youll be hands-on in the day-to-day management of campaigns analysing performance and making data-led decisions to drive results. Beyond campaign management youll help define and execute a detailed testing roadmap working closely with key stakeholders from our in-house Analytics Data Science and Product teams working to improve paid search performance across our website and apps. This role will open opportunities to develop solutions using AI and Machine Learning weaving them seamlessly into campaign optimisation and future strategies through feed optimisation user targeting bidding creative strategies and more.Our Paid Media team is dynamic and our channels have seen exponential growth over the past 5 years. As a team we have full ownership across the entire media funnel; from upper-funnel brand activity to lower-funnel performance campaigns. This brings together a diverse mix of skill sets spanning from strategy and planning through to hands-on execution allowing for end-to-end responsibility ensuring both big picture thinking and tactical delivery sit within one collaborative unit.ResponsibilitiesSupport the Senior Paid Media Manager to develop innovative Paid Search strategies with the goal to support business-level KPIsPlan execute and optimise paid search campaigns (Text Ads and Shopping) to drive purchases within our efficiency goalsAssist in owning the end-to-end testing roadmap across ad copy extensions and landing pages to constantly improve campaign efficiency and scale translating insights into tangible campaign improvementsOwnership over daily optimisation of bids budgets keywords ad copy and audiences ensuring performance aligns with business KPIs monitoring and reporting on campaign performanceSupport on incrementality testing across our Search portfolioCollaborate with our Machine Learning and Product teams to build industry leading strategies through a series of testing and learningCo-ordinate with the wider Paid Media team and marketing team for a cohesive approach to achieve shared objectivesContribute to creative briefs with a Search-first perspectiveRequirementsHands-on Paid Search experience agency or in-house with retail/e-commerce exposurePrevious experience on App business working with an MMPKnowledge of app-first user journeys (leveraging App Campaigns SKAN/ATT measurement and mobile-first tracking)Advanced knowledge of Google Ads Google Merchant Center App Campaigns and confident using analytics tools (GA Looker)Familiarity with complex attribution and LTV modelsExperience managing multiple campaigns and budgets at scaleAbility to confidently and effectively communicate across varying levels of seniority cross functionallyGood attention to detail and process building to ensure excellent implementation and execution of workProactive and eager to learn attitude loves a challenge and has the capacity for independent thinkingAnalytical capabilities and Google Sheet / Excel literate with the ability to use data to answer business questions.BonusWorked in a dynamic growing business environmentAbility to write and operate scripts for automationExperience in implementing brand new strategies and scaling them to business goalsExperience in a marketplace or e-commerce modelExperience across multiple performance marketing channels outside of Paid Search particularly across DisplayAffinity for Depop and the resale worldAdditional InformationHealth Mental WellbeingPMI and cash plan healthcare access with BupaSubsidised counselling and coaching with Self SpaceCycle to Work scheme with options from Evans or the Green Commute InitiativeEmployee Assistance Programme (EAP) for 24/7 confidential supportMental Health First Aiders across the business for support and signpostingWork/Life Balance:25 days annual leave with option to carry over up to 5 days1 company-wide day off per quarterImpact hours: Up to 2 days additional paid leave per year for volunteeringFully paid 4 week sabbatical after completion of 5 years of consecutive service with Depop to give you a chance to recharge or do something you love.Flexible Working: MyMode hybrid-working model with Flex Office Based and Remote options *role dependantAll offices are dog-friendlyAbility to work abroad for 4 weeks per year in UK tax treaty countriesFamily Life:18 weeks of paid parental leave for full-time regular employeesIVF leave shared parental leave and paid emergency parent/carer leaveLearn Grow:Budgets for conferences learning subscriptions and moreMentorship and programmes to upskill employeesYour Future:Life Insurance (financial compensation of 3x your salary)Pension matching up to 6% of qualifying earningsDepop Extras:Employees enjoy free shipping on their Depop sales within the UK.Special milestones are celebrated with gifts and rewardsRequired Experience:Manager Key Skills Diploma,Abinitio,Cost Accounting,Cyber Security,CRM,AV Employment Type : Full-Time Experience: years Vacancy: 1