Paid Media Manager
4 weeks ago
Job Title: Paid Media Manager
Reports to: Head of Acquisition
Employment type: Full time permanent, 35 hours, Monday to Friday
Based: Burntwood, Hybrid but willing to travel to sites/events around the UK when needed
Salary: Up to £38k DOE
About the role
Reporting into the Head of Acquisition, the paid media manager is responsible for defining, delivering, and optimising all paid acquisition activity for Busy Bees to meet lead generation targets and KPIs.
About Busy Bees
Established in 1983 we are now not only the largest but also the leading provider of childcare in the UK and the fourth largest provider in the world with almost 1000 centres across the globe operating in 10 countries.
About the benefits
- Hybrid working
- Access to Benefits and Wellbeing platform
- Childcare discount up to 35%
- Enhanced holiday allowance with an extra day off for your birthday
Responsibilities
- Work with the Head of Acquisition to develop the acquisition strategy, defining and delivering paid media activity across digital and any traditional channels.
- Manage lead generation through paid-for channels, ensuring enquiry and visit targets are comfortably met, at a national and local level.
- Lead on developing and delivering intelligent media plans, optimised budgets, and forecasts for all activity, working with agencies as appropriate.
- Manage and optimise the generative budget across paid-for activity to deliver the highest possible ROI.
- Work seamlessly with the Brand & PR team to ensure generative and brand activity are aligned, share data and insights, and have an agile response to market or performance changes.
- Take a forensic approach to understanding and proactively reporting on channel
performance, to ensure all activity and spend is optimised and meets KPIs.
- Work with the Brand team and SEO exec to develop localised lead generation plans to support low-demand centres, recommending and leading on paid activity as appropriate.
- Measure, track and report on paid activity KPIs and trends, including successes and improvements, trends, opportunities, and emerging risks, and make actionable recommendations.
- Working with agencies and the wider marketing team to continuously improve paid performance.
- Work with the brand team to stay ahead of consumer, industry, and technical trends and developments and implement appropriate actions.
- Work with the Brand team to review generative opportunities and performance through brand-owned channels such as social media, PR and partnership or influencer activity, ensuring there are clearly defined objectives and plans.
- Work collaboratively with the wider marketing team across other business functions.
- Work collaboratively with agencies and third-party partners to optimise performance against SLAs and KPIs
- Deputise for and support the Head of Acquisition as needed.
What we are looking for
- Demonstratable experience and results from paid-for lead generation activity
- Digital-first background and experience would be advantageous.
- Success in creating impactful online media and digital advertising campaigns, including social and PPC.
- Experience of email, social and content marketing.
- Evidence of measuring and optimising ROI and performance to deliver tangible improvements.
- Proficient in data analysis and optimisation turning them into insights and recommendations.
- Proactively introduces cutting-edge technology into marketing and business plans.
- Skilled in budget management and optimisation
- Strong analytical abilities and translating that into improvements.
- Team player with exceptional project management skills
- Results-focused, creative problem solver with a positive and proactive attitude
- Relevant degree or qualification
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