Senior Marketing Executive

6 days ago


Chester, United Kingdom In Technology Group Full time

Senior Marketing Executive

Location: Deeside

Salary: 35k DOE

Key Responsibilities:

  • Implement marketing campaigns, create materials, and coordinate with the sales team.
  • Monitor and analyze marketing metrics, adjusting tactics to meet goals.
  • Identify trends and opportunities to boost brand visibility.
  • Work with cross-functional teams to ensure consistent messaging.
  • Conduct market research to guide marketing strategies.
  • Oversee marketing campaigns across various channels.
  • Produce marketing collateral and manage social media programs.
  • Maintain and optimize the company website for search, and manage PPC campaigns.
  • Use CRM tools to improve customer engagement.
  • Ensure consistent use of brand assets and maintain strong media relationships.

Requirements:

  • Marketing qualification or 3+ years of experience in similar B2B roles.
  • Knowledge of marketing planning and Return on Marketing Investment (ROMI).
  • Familiarity with marketing automation, CRM, and CMS systems.
  • Experience with B2B social media channels.
  • Strong sales orientation.
  • Excellent planning, organizational, and communication skills.
  • Ability to independently write high-quality copy in English.
  • Strong understanding of market research and marketing analytics.


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