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Senior Marketing Executive

3 months ago

Chester, United Kingdom In Technology Group Full time
Senior Marketing Executive

Location:
Deeside

Salary: 35k DOE

Key Responsibilities:
Implement marketing campaigns, create materials, and coordinate with the sales team.
Monitor and analyze marketing metrics, adjusting tactics to meet goals.
Identify trends and opportunities to boost brand visibility.
Work with cross-functional teams to ensure consistent messaging.
Conduct market research to guide marketing strategies.
Oversee marketing campaigns across various channels.
Produce marketing collateral and manage social media programs.
Maintain and optimize the company website for search, and manage PPC campaigns.
Use CRM tools to improve customer engagement.
Ensure consistent use of brand assets and maintain strong media relationships.

Requirements:
Marketing qualification or 3+ years of experience in similar B2B roles.
Knowledge of marketing planning and Return on Marketing Investment (ROMI).
Familiarity with marketing automation, CRM, and CMS systems.
Experience with B2B social media channels.
Strong sales orientation.
Excellent planning, organizational, and communication skills.
Ability to independently write high-quality copy in English.
Strong understanding of market research and marketing analytics.