Lead Content Writer
4 days ago
About Us:
IRIS is a global technology company, renowned for delivering innovative solutions that empower businesses across the UK and USA. As part of our continued growth, we are looking for a Lead Content Writer for our Accountancy sector team, to drive our content strategy and craft, deliver and edit all content deliverables.
Position Overview:
As the Lead Content Writer, you will be a part of a team of content writers and creatives, delivering high-quality content that aligns with our business objectives. This remote, full-time role will require you to be a subject-matter specialist in accountancy, developing and delivering content strategies. You will use consistent, clear messaging across channels and regions, primarily focusing on the UK and US markets. You will play a critical role in developing engaging and impactful content, collaborating with cross-functional teams to support global marketing, campaigns, and product initiatives.
Key Responsibilities:
Writing and editing:
Ensure the creation of high-quality, engaging content that includes blog posts, white papers & reports, case studies, emails & newsletters, landing pages, and social media posts. Plan, review, and edit content, maintaining high standards of grammar and maintaining the IRIS tone of voice.
Content team:
Be a part of a team of writers and content creators, fostering creativity, collaboration, and excellence in all content-related projects. Have a positive attitude and self-motivated drive, as part of our high-performance culture, ensuring you create consistent, engaging, and on-brand content.
Content strategy development:
Lead the development and implementation of the Accountancy content strategy for the business, ensuring alignment with overall marketing and business goals. Develop content roadmaps and manage the editorial calendar to support brand, revenue driving campaigns, product launches, and key initiatives across both the UK and US markets.
Campaign development and support:
Work closely with the marketing and product teams to craft content that supports broader campaign objectives. Understand and contribute to campaign strategy by researching and developing tailored content that drives engagement and delivers measurable results.
Global content management:
Support content creation and strategy for multiple regions, ensuring the tone and messaging resonate with core personas and local audiences while staying true to the global brand. Ensure content is culturally relevant, accurate, and aligned with business goals across markets.
Team participation:
Bring a personable, supportive, can-do attitude. Inspire best practice, creativity and foster a collaborative, inclusive team environment that encourages idea-sharing and innovation.
SEO and analytics:
Ensure content is optimised for search engines (SEO) and follows best practices for digital performance. Work with analytics teams to track content performance, identify trends, and make data-driven decisions to improve content effectiveness.
Content innovation and trends:
Stay up to date on industry trends and market knowledge, content innovations, and changes in content marketing best practices. Apply this knowledge to keep the company’s content fresh, engaging, and aligned with global content standards.
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