Public Relations Lead

4 weeks ago

Birmingham, United Kingdom The Game Marketer Full time
  • Do you have extensive video game PR experience?
  • Are you a gamer who loves everything to do with video games?
  • Do have perfect written and spoken English?


If you can answer yes to the above, then we want to talk to you


The Opportunity


The Game Marketer is a full-service video game marketing agency with a diverse client portfolio from small indie developers to international gaming brands. We create real value for our clients through hands on digital consulting, communications, marketing services and data analysis.

We have a fantastic new opportunity for a PR Lead to join our international team.


The role of PR Lead is to develop deeper engagement with the media and gain coverage for games and TGM. The PR Lead will devise and execute strategic and tactical PR plans, write press releases and gaming articles, ensure consistent communication of company and product messages, generate coverage and commentary, plan and execute campaigns and events, and work with the TGM team to deliver on client needs.


Key responsibilities

  • Own the PR Strategy for clients and TGM
  • Work with key stakeholders to create, plan, and deliver aligned PR campaigns and events around client titles
  • Build and maintain relationships with global media outlets and key influencers across multiple channels ensuring that a positive brand image is conveyed at all times
  • Write and edit press releases, articles, fact sheets, FAQs, planning documents, and other PR material
  • Coordinate with international press outlets
  • Work with the team to develop broad long-term strategies for increasing engagement and conversation
  • Use analytical tools to analyse and measure all activities to improve effectiveness and response. Set KPIs and develop plans accordingly
  • Regular and ad hoc reporting as required.


About you

  • Experience working in a similar PR or related role, preferably in the games industry.
  • An understanding of the computer and videogames market, and the specialist and non-specialist media landscape
  • Relationships with key international gaming and sports specialist outlets and non-specialist media outlets
  • Very strong writing, editing, presentation and communication skills
  • Good knowledge of online marketing and good understanding of major marketing methods and channels
  • Strong strategic mind set with the ability to goals and KPIs
  • Collaborative and thrives in a team environment
  • Confident working in a fast-paced environment and able to react positively to change
  • Passionate about video games.
  • This is a fully remote role so you must have your own computer with reliable internet connection and a quiet place to work.


Bonus Points

  • Previous writing/journalism experience
  • Degree or PR/Writing Qualification.
  • International working experience and/or language skills.


STRICTLY NO AGENCIES OR RECRUITERS


WE DO NOT OFFER VISA SPONSORSHIP OR RELOCATION

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