Digital Marketing Specialist
1 month ago
We have a fantastic opportunity for a Digital Marketing Specialist to join our team here at Lands’ End Europe in Oakham, Rutland. This role is for a Maternity cover and will be temporary for 9 months.
Lands’ End is a global multichannel retailer designing and selling American classically styled clothes for Women, Men & Kids. With over 50 years’ experience we are a company with a great story to tell. Lands’ End is renowned for its culture of service for the customer and is recognised as an innovator in the industry.
We Value People. People are the heart of our company, and our doors are open to everyone. For our customers and our employees, we are committed to creating an inspiring culture that is welcoming, safe and inclusive for all. Our strength in work and life comes from the combination of our unique experiences, backgrounds and talents. What we do as people makes Lands’ End a great place to shop and a great place to work.
A Little About The Role
The Digital Marketing Specialist is responsible for delivering, and optimizing integrated marketing campaigns to grow our customer base across all European markets (DE/UK/FR).
This role involves managing online customer acquisition efforts, working closely with the EU Analytics, E-Commerce, and Brand Management teams to identify and maximize opportunities for new customer acquisition and increase business sales performance.
The role also ensures that all advertising and promotional activities support the Lands' End brand and are managed within the agreed budget.
Please note this role is hybrid and will require 9 days a month in the Rutland office as well local and market store visits.
Key Responsibilities:
- Campaign Management: Develop and implement multi-channel marketing campaigns—including digital, print, radio, and TV—to maximize customer acquisition.
- Brand Differentiation: Understand and articulate the unique value proposition of the Lands' End brand compared to competitors.
- Collaboration: Work closely with internal and external brand partners to build brand awareness and acquire new customers.
- Strategic Improvement: Identify opportunities for improvement in current customer acquisition strategies and implement innovative solutions.
- Prospecting Plans: Develop catalogue prospecting plans in coordination with the Retention Marketing team.
- Agency Coordination: Manage relationships with online agencies to develop budgets and strategies for paid media channels such as affiliates, retargeting, programmatic display, social media advertising, and more.
- Performance Monitoring: Establish performance expectations and monitor campaign effectiveness through regular analysis of KPIs and ROI metrics.
- Budget Management: Oversee the Online Acquisition budget, making strategic decisions to optimize investment and maximize return.
- Process Improvement: Proactively challenge existing processes to enhance efficiency, reduce waste, and improve overall performance.
- Support Leadership: Assist the Digital Marketing Manager in achieving annual objectives and contribute to the broader marketing strategy.
What we need from you:
- Bachelor's degree in Marketing, Business Administration, or a related field and proven experience in marketing with a strong emphasis on digital marketing and campaign management.
- Proven experience in multi channel marketing and campaign management. Also proven experience of negotiating with agencies and agency management.
- Advanced proficiency in Microsoft Excel and data analysis tools
- Strong verbal and written communication skills in English; proficiency in German is desirable but not necessary
- Previous experience in the Retail or Fashion industry is highly desirable.
Don’t miss out on this fantastic opportunity Click ‘apply’ now to become our Digital Marketing Assistant or if you want to know more please get in touch with our recruitment team.
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