Brand Marketing Manager

4 weeks ago

London, United Kingdom Resident Hotels Full time

Resident Hotels is seeking an enthusiastic Brand Marketing Manager to join our growing team, creating personalised experiences to mirror our guests onsite experience.

Resident Hotels is a specialist Hotel Management platform, that manages three hotel brands The Resident, Sleeperz and Cityroomz. We currently manage 10 hotels across the three brands.

The Role
As the Brand Marketing Manager, you will be the guardian of the Resident Hotels brand, ensuring consistency, authenticity, and resonance across all touchpoints. You will drive brand awareness, strengthen our market positioning, and oversee marketing initiatives that inspire and engage our audiences.

Key Responsibilities

  • Develop and implement a cohesive brand strategy that aligns with Resident Hotels vision and values alongside all the brands.
  • Oversee all brand communications, ensuring consistency across online and offline channels, both internally and externally.
  • Manage the creation and execution of high-impact marketing campaigns, including print, digital, and experiential initiatives.
  • Lead the development of brand guidelines and ensure adherence across all departments.
  • Collaborate with the Digital Marketing Manager to align brand messaging with digital marketing efforts.
  • Work closely with property teams to bring local culture and uniqueness into the brand story.
  • Analyze market trends and competitors to identify opportunities for brand differentiation and growth.
  • Partner with PR agencies and other external partners to increase brand visibility and reach.
  • Monitor and evaluate campaign performance, using insights to optimize future initiatives.
  • Champion the Resident Hotels brand internally adn externally, fostering a strong brand culture within the organisation.
  • People managemnt and leadership skills.

About You
We are seeking a creative, strategic thinker with a strong passion for branding and hospitality. If you have experience in shaping and evolving a brands identity while delivering impactful marketing campaigns, this is the perfect opportunity for you.

Key Skills & Experience

  • Proven experience in a Brand Marketing Manager or similar role, ideally in hospitality, lifestyle, or luxury sectors.
  • Strong understanding of brand strategy, positioning, and storytelling.
  • Experience managing multi-channel marketing campaigns from concept to execution.
  • Excellent communication and presentation skills, with the ability to inspire stakeholders.
  • A creative eye and attention to detail.
  • Strong project management skills, with the ability to juggle multiple priorities in a fast-paced environment.
  • Knowledge of market research and ability to translate insights into actionable strategies.
  • Excellent copywriting and content creation skills
  • A team player with a collaborative mindset and a passion for driving results.

We want to ensure that all our team members are engaged, motivated, and most importantly, happy. We proudly place our team members wellbeing and career development at the heart of our business. To further support this we have put together a great range of benefits that our team members can enjoy both at and outside of work.

These include:

  • Competitive Salary and Annual Salary Reviews
  • Annual Bonus Scheme
  • Online Learning Hub with fully bespoke L&D Programme
  • Wellbeing Programme supporting mental, physical and financial health
  • Employee Assistance Programme
  • Cycle to Work Scheme
  • Free overnight stay for new team members
  • Discounted rates for yourself, friends & family at our hotels
  • Freebies and Discounts with free membership to Perkbox
  • Refer a Friend Bonus of £100
  • Milestone rewards to celebrate work anniversaries - including additional holiday and a free stay
  • Online Community to share news and celebrate successes
  • Pension Contribution
  • Company Sick Pay
  • Complimentary snacks, drinks and weekly fruit baskets for the whole team
  • Any many more

If you are enthusiastic, friendly and eager to learn with a genuine interest in pursuing a career in hospitality, please send us your CV we want to hear from you

Please note only candidates that live in the UK and who legally have the right to work in the UK should apply.

Resident Hotels Ltd(RHL) is a specialist Hotel Management platform, that manages three hotel brands The Resident, Sleeperz and Cityroomz. Owned by MF&P and Mactaggart Family, RHL is led by CEO David JM Orr and is based in central London. The Resident was launched in February 2020, with four hotels in Central London and one in Liverpool, with Edinburgh opening in June 2024. The Resident is an Upper Upscale (STR) personable home-from-home brand providing excellent rooms, in exceptional locations with heartfelt hospitality. All five hotels receive exceptional guest appreciation, with The Resident Covent Garden ranking #1 out of 1,200 London hotels on TripAdvisor and NPS score for 2022 over 90. Sleeperz and Cityroomz are midscale (STR) design-led Budget hotels which since September 2022 have been operated by RHL. Pipeline plans for the Brands currently anticipate the potential for 2000 rooms for The Resident in the UK and Ireland and a similar quantum in due course for Sleeperz/Cityroomz.


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