Web Marketing Manager

We have an exciting opportunity to join our busy Web Marketing (Researcher Services) Team as a Web Marketing Manager with responsibility for a small team and a particular focus on our suite of community websites.  The community websites enable us to engage with some of our key customer groups: Authors Librarians and Editors. This role will focus on the delivery of strategic plans for the sites in particular with regard to content and will draw support from colleagues across the business so building good working relationships will be vital. This role will contribute to defining goals and success metrics analysing data and using tools to understand customer journeys and behaviour through our web estate. Planning effective website content with SEO in mind to deliver on our business goals will be key to success.  What you will be doing:Take the lead on the management of content on the suite of T&F Marketing community websites reviewing workflows within the team so it is kept up-to-date accurate and in lie with company positioning and brand. Manage and develop direct reports working in support of the community sites fostering a culture of high-level performance and motivation in the team. Encourage new ideas and provide constructive feedback.  Structure and optimize the content of the sites to delight visitors and help guide them through their journey towards a conversion. Develop plans for new content which is highly relevant to current and potential customers bringing in valuable organic traffic to deliver on engagement and conversion targets.  Expertly gather requirements from stakeholders ensuring that their goal(s) are understood and articulated in the planning process. Manage a centralised view of projects including continuous improvement work with accountability for planning prioritisation and risk mitigation. Refine metrics and targets for the community websites in support of key Marketing goals. Work with our Marketing Insights team to develop regular reporting carrying out performance analysis and use insights reporting tool to implement evidence-based recommendations.Qualifications : What we are looking for:Ability to manage a small team developing quality efficiency and innovation. Ability to use web traffic analysis keyword research and on-page optimization skills to enable the creation and curation of trusted digital content that delivers on strategic goals. An understanding of best practice for copywriting for the web able to ensure that high quality and accurate copy is produced and maintained by the team.  Knowledge of SEO content best practices and experience with relevant tools (e.g. CMS Keyword Research SEO) used to manage and plan website content. Able to work closely with our development team to maintain and improve the websites. Ability to motivate others towards a common goal flexible and adaptable with the ability to successfully work across teams and functions in a matrixed environment. Excellent communication skills. Ability to manage multiple projects and resources and to delegate tasks and responsibilities effectively. Data-driven and customer-focused with the ability to drive insights from complex data and champion the voice of the customer. Develops and implements innovative ideas that improve work processes or results; Maintains advanced knowledge of new marketing/industry trends. Additional Information : We believe that great things happen when people connect face-to-face. Thats why we work in-person with each other or with customers and partners three days a week or more. When youre not spending time together in one of our offices or other workplaces like at conference you get the flexibility and support to work from home or remotely.Location: The successful candidate will be able to utilise our balanced working model. We ask that candidates live within a commutable distance of our Milton Park Abingdon office to ensure that as a balanced worker they can make it to our office location to collaborate as required. There is an expectation for a minimum of 3 days per week in-person time.Closing Date: Applications will close on 31st October 2025. Please note that applications are shortlisted on a rolling basis and we will be interviewing alongside advertising so we encourage you to apply at the earliest opportunity. What we offer in return: A salary of% company bonusAn excellent work/life balance with a fantastic flexible working culture25 days annual leave per year plus a day off for your birthday 3 additional discretionary days off during the holiday season at the end of the year 4 paid volunteering days each year Company funded single cover private medical insurance  Employee assistance programme offering 24/7 well-being support Share Match Plan that matches every share purchased with two free shares. Pension scheme Life assurance plus optical and medical careBeing Yourself at Taylor & Francis If youre excited about working with Taylor & Francis to foster human progress through knowledge we invite you to apply even if your existing skills and experience dont fit every item listed above. At Taylor & Francis we are at our best and most successful when colleagues can be themselves and make a contribution regardless of their identity or background. As a colleague you will have the opportunity to further innovate and develop in areas that you are passionate about. Our goal is to empower you with the resources incentives and flexibility you need to enjoy success at work and to live a healthy balanced life. Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. Taylor & Francis recruits develops and retains colleagues without regard to any protected personal characteristics or other non-merit based factor. If you have a disability or face another barrier  and would like to request an adjustment to assist your participation in the hiring process and/or in the advertised position please contact Liz Southwick. Your request will be reviewed and considered in the strictest confidence.We genuinely care about our colleagues promoting work-life balance wellbeing and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities and to innovate and develop in areas which you are passionate about. To find out more about our business and the great career opportunities please go to our Careers Site: better yet check out our LinkedIn Life Page highlighting our accomplishments employees and company culture. Its also a good way of meeting our recruitment team who will be happy to advise you on your journey here at T&F.  know that sometimes the perfect candidate doesnt exist and that people can be put off applying for a job if they dont fit all the requirements. If youre excited about working for us and have most of the skills or experience were looking for please go ahead and apply. You could be just what we need We believe strongly in the value of diversity and creating supportive inclusive environments where our colleagues can succeed.  As such Informa is proud to be an Equal Opportunity Employer.  We do not discriminate on the basis of race colour ancestry national origin religion or religious creed mental or physical disability medical condition genetic information sex (including pregnancy childbirth and related medical conditions) sexual orientation gender identity gender expression age marital status citizenship or other protected characteristics under local law.    This role may also be available on a flexible working or part time basis please ask the Talent Acquisition team for more information. To find out more about our business and the great career opportunities please go to our Careers Site:  Work : NoEmployment Type : Full-time Key Skills Business Development,Customer Service,Apache,Market Research,Customer Relationship Experience: years Vacancy: 1