Head of Campaigns Digital

Job title: Head of Campaigns and Digital

Job location: London, SE1 (hybrid working, minimum 2 days per week in the office)

Deadline: 18th December 2024

Purpose of the job

Smart Energy GB (SEGB) is a consumer engagement not-for-profit, tasked by the government and funded by the energy industry, to deliver the national campaign to drive the adoption of smart meters, helping pave the way towards a greener, more energy-efficient Britain.

It is a unique marketing challenge as we must convert the whole country to adopt smart meters, not just the warmer prospects, including those who actively don’t want one.

The Marketing team is responsible for driving this consumer behaviour change and deploying a multitude of marketing levers to drive smart meter adoption from consumers, small businesses, and customers in vulnerable circumstances (CIVCs). This includes extensive advertising campaigns, partnerships, and constant optimisation of the online customer journey to our website and on to energy suppliers.

We are accountable to both the government (DESNZ) and energy suppliers (e.g., retailers).

We’re looking for a Head of Campaigns and Digital with an integrated campaign background and strong digital experience. This role suits someone who enjoys the strategic side of knotty audience challenges as well as the development of integrated marketing output, on-site, and in search.

Key tasks and responsibilities

1. Leading integrated marketing campaigns and projects, from strategy through to activation and optimisation.
2. Oversight of all of our digital output i.e., campaigns, website, search, and social media.
3. Leading a team of 8 people, a mix of digital specialists and campaign managers.
4. Guiding strategic and creative development of integrated marketing campaigns for a multitude of propositions and audiences across domestic audience segments, microbusinesses, and customers in vulnerable circumstances (CIVCs).
5. Working with external agencies and ensuring optimal service and quality of deliverables against set objectives, timelines, and budget.
6. Working with the Insight department to utilise audience and performance data for marketing campaigns, interrogating the organisation’s databases and external data.
7. Overseeing the team delivering always-on digital activity, including:

• Content strategy and development for paid media and our owned platforms.
• Managing the SmartEnergyGB website, with a focus on usability and user experience, to optimise the experience of consumers, partners, and stakeholder visitors.
• Social media strategy and management, directing and co-ordinating activity of our agency partners and internal team.
• Implementation of backend systems and development of front-end user experience.
• Digital procedures (for example, editorial workflows or crisis management plans) and ensuring best practices in accessibility, digital management, risk management, and content governance.
• Planning and managing the visibility of digital assets through display and paid social advertising, PPC, and SEO.

Reporting on the effectiveness of marketing campaigns using pre-determined KPIs, often to senior stakeholders.Team responsibilities and stakeholders

• Support senior stakeholders in the development of robust, integrated marketing plans.
• Help teams to prioritise the right work and deliver strategic and creative excellence.
• Support the technical capability of the digital team, specifically around website functionality and SEO.
• Contribute to positive morale and culture amongst the team.
• Collaborate closely with immediate peers - 3 other heads of department in Marketing – Head of brand and campaigns, Head of Media, and Head of specialist audiences (partnerships expert).
• Collaborate on key projects across other directorates including Insight & Analytics, Consumer PR, Corporate Affairs, and Operations.
• Report to the Deputy Director of Marketing and play a positive and proactive role in the management of our organisation.

Commercials

• Co-administer an annual marketing budget of around £25m (including media), and have specific ownership of a budget of circa £1.5m.
• Manage and measure marketing campaign performance and costs.
• Negotiate with media and creative agencies as necessary to ensure procurement best practices are always adhered to.
• Competently demonstrate value for money to those running the organisation as well as external stakeholders.
• Ultimately responsible for managing a creative agency, a web development agency, a community management agency, and an SEO agency.

Skills, experience, and competencies

It is critical that you have either worked in a senior position within an in-house consumer marketing team or as a senior strategist/business lead for a prominent, integrated communications agency (in-house experience is preferable). You must be able to demonstrate the following:

• Experience of strong strategic thinking to solve complex consumer challenges.
• Creating and delivering major, integrated consumer marketing campaigns.
• Strong digital experience which covers both the creative and technical elements of digital display and social media, content development, SEO and PPC, website development and management.
• Experience working with major media and creative agencies and managing senior relationships within those agencies.
• Excellent management of senior relationships with a wide range of internal and external stakeholders.
• Experience managing and motivating excellent performance from sizeable teams with different levels of experience and skills/areas of focus.
• Ability to head up the development of clear and robust strategic recommendations, write effective client creative briefs, evaluate creative work, and challenge media plans.
• Ability to advise on all things digital across the business.
• Ability to evaluate creative and media agency cost proposals, agree on clear scopes of work, and manage a significant marketing budget.
• Excellent communication skills: the ability to write and present succinctly.
• Curious and proactive, with the flexibility and resilience to adapt to evolving tasks and organisational requirements.
• Strong project management skills, ensuring projects are delivered on time and within budget.
• Appreciation of the objectives and activities of Smart Energy GB.
• Appreciation of the diversity of the people and communities of Great Britain.

Welcome to Smart Energy GB

It’s our task to engage everyone in England, Scotland, and Wales with the national rollout of smart meters - and we are all thrilled to have this once-in-a-career chance to communicate with the whole of our diverse nation.

Smart Energy GB is an equal opportunity employer and we value diversity. We actively encourage applications from currently under-represented groups. We have identified ethnic minority, lower socio-economic background, disability, and gender as the key areas we would like to focus our recruitment efforts in.

Disability Confident Scheme

We have the Disability Confident Leader status and we are committed to making our recruitment practices as inclusive and fair as possible for all applicants.

All In Champions

We’re committed to creating a workplace where everyone feels like they belong.

Rooney Rule

We want our team to reflect the diversity of the wider population.

Every member of our team goes above and beyond, helps one another out, and contributes to the achievement of our ambitious goals.

Benefits

• 25 days annual leave (plus bank holidays).
• Private medical insurance.
• Annual eye test.
• Season ticket loan.
• £1,000 (net) work anniversary gift.
• Local discounts with Better Bankside Buzz Offers.
• Option to buy additional annual leave.
• Option to take out a personal loan.
• Cycle to work scheme.
• Free standard breakfast and healthy snacks provided in the office.

We take our role as an employer seriously and work hard to create a great place for people to work.

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