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B2B PR Account Director

3 months ago

Derby, United Kingdom Black Cherry Recruitment Ltd Full time

This well established B2B PR Agency based in the heart of Derby has an exciting opportunity available for a B2B PR Account Director to join their team and become part of the senior management team with the opportunity to gain shares in the business once proven. You will work alongside the MD and company director to develop and grow the business.

They are a well-respected B2B PR agency, operating primarily in the packaging, print, materials, supply chain and pharma.

The right candidate will bring their agency and client experience to be part of this. Their knowledge and experience will play a key role in our growth and complement the work we already do. It will be hands on role, but with business development and strategic thinking at its core.

DUTIES AND KEY RESPONSIBILITIES

  • Working alongside the Business Directors to formulate and implement the business strategy and growth plans
  • Setting and achieving annual budget for clients
  • Identifying new business opportunities with existing and new clients within target sectors
  • Being the senior point of contact on a portfolio of clients, with final oversight of PR and communications plans
  • Setting tone & style of account and ensuring successful delivery through Account Manager and Executive Team
  • Attendance at critical meetings and sign-off of agendas of all meetings
  • Providing strategic leadership, guidance and direction to Account Manager and Executive

Team

  • Strategic overview of specific client PR, social and digital content plans
  • Using client reporting systems to drive future account strategy
  • Acting as lead on new business proposals and pitches
  • Raising awareness of the agency and helping to build its brand
  • Developing senior press relationships and managing contacts with key commentators, industry spokespeople and sector influencers
  • Offering crisis management and advice to clients
  • Extending networking opportunities for agency
  • Maintaining awareness of industry issues and trends in clients’ industry sectors, identifying opportunities for communication and anticipating impact on client strategy
  • Attending client events and industry conferences
  • Helping develop fresh ideas for client PR and communications campaigns