Omni Channel Marketing Lead B2B

Position SummaryWhy Join our Team?Samsung’s Omni Channel Marketing team is committed to activating the best execution for all MX products (mobile, tablet, wearables, audio, computing and accessories). This role defines and controls what consumers “see”, “feel” and “hear” about Samsung MX product & services within our Channel partners.The Omni Channel Marketing team for MX are responsible for leading the channel partner marketing relationships and end to end execution across all owned and paid touchpoints. Over 20 B2B across Soho, SME, Enterprise, direct and indirect channels encompassing paid ATL, retail high street, below the line retention initiatives and Contact Centre share of business. Our channel partner’s success in ranging, promoting and launching our MX portfolio is at the heart of what we do. By ensuring we commercialise our marketing, deliver execution leadership and drive innovation, we continue to defend our stronghold in the UK market.Role And ResponsibilitiesYour Key Responsibilities: We are looking for a highly commercial leader to lead the Omnichannel Marketing team across Retail & Distribution. You will have a strong understanding of annual planning, contract negotiation, return on investment, profit focus and tier one brand channel execution. This person will lead the team of 6 to develop and implement a step-change wherever our customers shop. Our goal is to be number 1 in all channels in all MX categories. This is targeted and measured vs the competition, market share, deep relationships with all channel partners and most importantly in the eyes of consumers.Tenacity, drive and creativity to grow the MNO, Retail and Distribution B2B channel partners via growth opportunities and deep collaborationInterface and own relationships with senior customer counterparts driving broader engagement and advocacy across the MNO, Retail and Distribution B2B channel partnersManage Samsung’s customer journey across our channel partner touchpoints to create best in class consumer shopping experiencesPartner with Sales leadership to hit sales goals in both the short and long termLead a team of 4 that will be the day to day contact point for the partners and sales counterparts within the portfolio with end to end responsibility for the smooth running of these partnerships across all aspects including marketing, operational processes, Marketing insights & reporting and any other contractual obligationsUnderstand the retail sectors and how to prioritise investments across different segments of the business seasonally to maximise revenues whilst yielding a true ROI and ROAS. Understand and teach the art of science behind moving pounds to maximise revenues and meet quarterly forecast executionsDives deep into business objectives and needs of partners in order to assess and develop mutually beneficial programs to secure cross-channel programmingDevelop a full-year execution strategy calendar for partners; the primary driver for investment and category prioritisation planning.In conjunction with your peers, act as a real leader, inspiring change and implement new ways of working & thinking across the Omni Channel TeamControl, optimize and develop multi-channel marketing investments for your relevant categories across the available budgets that are measurable and aligned to the teams ROAS principles.Drive post launch/campaign results analysis ensuring findings & recommendations are shaping future activities.Work collaboratively with all internal partners to activate “best-in-class” partner execution for all major MX product launches and in lifecycle activation in line with UK strategy and Key Performance IndicatorsIn conjunction with the Head of Omni Channel Marketing– co-own and lead the governance and execution of channel partner launch and promotional plans ‘play backs’ and ‘wall walks’ to the wider business and MX LT.Taking a customer centric approach, drive collaborative development of propositions within the product management team and how best to execute into the market with measured effectivenessPartner with creative teams – internal partners and / or partner agencies for projects and staffing servicesEmbraces invention without precedence while leveraging proven approaches Identifies & assesses risks quickly, building contingency plans to mitigate or manage themRecognizes and solves for often opposing priorities, evaluates and presents trade-offs Lead or co-lead campaign and program alignment meetings and creative reviews with senior leaders, stakeholders and HQ partnersWhat We Need For This RoleTo be successful, you will possess the following skills and attributes:Marketing background, ideally B2B with a vendor in the same role or marketing role within a retailer/network operator/agencyStrong leadership skills and proven ability to motivate changeFormal people management experience leading a teamMust be able to demonstrate experience across the marketing mix – ATL& BTLWritten and verbal communication skills, articulating business cases to senior audiences360 marketing experience, with a focus on digital (and clear understanding of digital marketing metrics)Proven ability to manage significant budgets and drive business opportunities delivering return on investmentCommercial ‘know how’ to produce a business case to a senior audience, justifying ROI on marketing spendMulti-tasking with ability to juggle multiple priorities and business demandsExcellent interpersonal skills across all levelsStrong negotiating and relationship building skillsInitiative and energy to present ideas proactivelyGreat teammate with a can-do attitude & spirit and non-silo approach to workStrong attention to detailExcellent communicator with solid presentation skillsPassion for mobile, technology and innovationWhat does success look like?Passion for mobile, technology and innovation360 marketing experience, with a focus on digital (and clear understanding of digital marketing metrics)Experience of managing marketing budgetsAbility to seek out and build relationships with multiple internal and external stakeholders in order to successfully deliver on key projectsMust be able to multi-task and project manage large & sometimes complex activitiesMust be a team player with a can-do attitude & spiritStrong attention to detailStrong communicator with solid presentation skillsSkills And Qualifications Please visit Samsung membership to see Privacy Policy, which defaults according to your location, at: https://account.samsung.com/membership/policy/privacy. 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