Marketing Director, London Tech Week

1 month ago

London, United Kingdom Informa Tech Full time

London Tech Week is the UK’s flagship tech event. It champions UK and European tech on a global stage and connects the dots between start-ups and scale-ups, investors, corporate innovation and technology transformation. It is officially supported by the UK government and the Mayor of London and we are proud to work with a coalition of partners from the tech sector to drive the success of the event.

Our purpose is to showcase and amplify the power of tech to enrich every aspect of our lives. Our content features big-hitting speakers – from the UK Prime Minister to the CEOs of tech giants to visionary innovators. Our expo floor brings tech to life and enables attendees to make connections which deliver lasting value.

We have ambitious plans for growth and we are looking for dynamic and talented people to help us put these into action.

London Tech Week is organised by Informa Tech Founders, a joint venture which combines the expertise and scale of Informa with the exclusive connections and convening power of Founders Forum.

Job Description

As Marketing Director, you will be in charge of the marketing strategies across Informa Tech Founders. You will need to love coming up with creative ideas to engage with prospective customers and use data to create successful, insight-led digital campaigns. You will be leading a team and coaching and developing them is vital. You will enjoy collaborating with content teams, sales teams and your marketing peers to create compelling messaging and eye-catching design across all channels.

In this role you will:

  • Set the marketing strategy for London Tech Week and for Informa Tech Founders as a whole, making data-driven decisions to optimise all marketing channels
  • Leadership, development and management of the marketing team with a focus of self-development and development of colleagues
  • Own the data strategy in terms of data collection, storage, management, access, sharing and use of data and improve data integration across platforms
  • Develop a programme of data analytics, liaising with central functions where appropriate, to better understand customer behaviour and preferences
  • Ensure that all collateral is of the highest quality and in keeping with brand values
  • Develop KPIs which measure the success of campaigns and provide leading indicators of business performance
  • Lead the planning and implementation of an integrated customer focused digital marketing strategy for area of responsibility, optimise all digital channels and ROI with team and identify new digital solutions to optimise return
  • Lead the strategic development of partnership marketing plans to meet customer needs and business objectives
  • Develop project plans for efficient use of team and resources and track delivery, resourcing team and agencies accordingly to deliver objectives
  • Control budgets and allocate resources amongst projects

Innovate how channels are used to maximise results across area, identify new channels and provides feedback for team on improvements

Qualifications

  • Proven experience of leading a B2B events marketing team
  • Excellent leadership and organisational skills
  • A self-starter mindset with the confidence to take the initiative
  • Analytical and creative thinking
  • Excellent communication and interpersonal skills
  • Up to speed with latest marketing techniques and best practices
  • Thorough knowledge of digital marketing
  • A customer-first mindset – and an interest in the tech sector
  • Data driven
  • An eye for detail

Additional Information

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritizes promotions internally. Our benefits include:

  • Learning and development plan to assist with your career development
  • 25 days annual leave, 4 days for volunteering and a day off for your birthday
  • Competitive Benefits
  • Work with high quality specialist products
  • Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration
  • Share-Match options - become a shareholder
  • Regular social events and networking opportunities

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.

See how Informa handles your personal data when you apply for a job here.

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