Sales Executive

About IKAWAAt IKAWA, we are transforming the coffee industry with world-leading precision sample roasters trusted by coffee professionals in more than 70 countries. Since 2010, over 10,000 users have roasted more than one million cups of coffee using our systems.Our mission is simple: Improve coffee for everyone, farm to cup.We design and manufacture innovative roasting systems that elevate quality, support better decision making in sourcing, and make exceptional coffee more accessible around the world. Today that means two revolutionary roasters, and our long-term vision reaches far beyond this to reshape the global coffee value chain.Join our ambitious team and help us continue to redefine what is possible in coffee.Salary: £33k/annum (37.5h contract) + commissionHybrid role: 3 days per week at the company’s HQ in Lewisham, London Role OverviewWe are looking for a high-performing Sales Executive with proven B2B sales experience to help meet the growing global demand for our IKAWA Sample Roaster for Professionals. This is a hands-on commercial role, reporting into our Head of Sales and Marketing, that blends sales outreach, product demonstrations, customer relationship building, and international travel.You will be confident, enthusiastic, and highly driven, ready to contribute to ambitious growth targets and represent IKAWA in the field.Important: Candidates must be within a comfortable commuting distance to Lewisham and able to work onsite three days per week.This role involves regular international travel at short notice and occasional weekend work for trade shows.Applicants must have the unrestricted right to work in the UK because sponsorship is not available.Key ResponsibilitiesThe role includes the following responsibilities but is not limited to:Present IKAWA’s products to coffee buyers, traders, roasters, and producers around the worldManage and engage a dedicated sales pipeline of more than 200 active prospectsRespond effectively to inbound leads, maintaining fast and high quality communicationGenerate outbound outreach to build a strong, high conversion pipelineBring the value of our product to life through email, phone, virtual demos, and live demonstrationsConduct in-person product demonstrations and customer visits in the UK and internationallyRepresent IKAWA at key industry exhibitions and events throughout the year, including some weekendsContribute to short term and long term commercial initiatives and improvement projectsWork closely with account management, marketing, operations, and customer serviceAct as a brand ambassador who champions IKAWA across the coffee industryThe ideal CandidateMinimum two years of B2B sales experience, not retail or shop-floor salesComfortable commuting to Lewisham HQ for three days each weekProven track record of achieving or exceeding sales targetsStrong relationship building and customer engagement skillsConfident presenting and demonstrating products, both in person and remotelyExcellent verbal and written communicationSolid understanding of sales frameworks and pipeline managementStrong negotiation skillsEnergetic, persistent, and results orientedAble to travel internationally at short notice and work occasional weekends for trade shows or other eventsExperience using Hubspot or other similar sales CRM systemsNice to HaveExperience in the specialty coffee industry, coffee equipment sales, green coffee or coffee subscriptionsUnderstanding of the Specialty Coffee sector, cupping, flavour profiles and coffee grading knowledge.Additional business level languages beyond EnglishWhy IKAWA?Working at IKAWA means being part of a tight-knit team that’s making a global impact in the coffee industry. We offer a collaborative culture, opportunities for growth, and a chance to work with a product that people truly care about. If you’re passionate about product innocation, sales growth and love great coffee, we’d love to hear from you.Salary: £33k/annum (37.5h contract) + commissionHybrid role: 3 days per week at the company’s HQ in Lewisham, London Holiday allowance: 25 days + Bank holidayProbation: 3 monthsStart date: 05/01/25