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Head of Brand and Communications

1 month ago

Leeds, United Kingdom PEXA Group Full time

We know you’ll Google us before applying, so let’s keep this brief. PEXA revolutionised the way that property is settled in Australia, turning a paper-based process into a digital one. Our solution is a world-first, with over 500 people across Australia and an expanding international team, we’re helping 20,000+ families into their homes each week.

We’re passionate about solving problems for our customers – always striving to set the standard for how property is bought and sold. Being awarded as one of the best places to work in Australia is a recognition of our culture and commitment to innovation, customers and our community.

We’re growing fast, that is where you come in.

We believe our success in Australia is worth sharing and that our proven technology will advance how the UK buys and sells homes.

Establishing ourselves within the UK in late 2020, we are committed to collaborating with lawyers, conveyancers, lenders, government and the property industry, to set the new standard for both remortgages and buying and selling property.

Why become a PEXArian?

Great question Being a PEXArian is so much more than just a job. We’re a passionate, motivated and unashamedly enthusiastic bunch at PEXA – we love what we do and we’re proud to admit it Creating brilliant experiences for our members and their clients wouldn’t be possible without ensuring we deliver an exceptional employee experience.

Here’s a snapshot of what your life at PEXA could look like:

Your growth:

We encourage you to hit your personal and professional learning and development goals with our tailored programs and tools.

We care about your holistic wellbeing.

We know that work is just one aspect of your life – we want to help you create your ideal work/life blend, rather than squeezing in life around work.

Role Summary

The Brand & Communications Director role is responsible for developing and executing the Company’s brand strategy and overseeing all communications to ensure consistency, clarity, and alignment with the Company’s values and objectives. The role involves managing the brand identity, external and internal communications, alongside corporate affairs and public relations efforts to enhance the Company’s image and build strong relationships with stakeholders. The listed nature of the organisation, together with the regulatory environment places special emphasis on the criticality of our external brand and communication to the market, and the governance around this. This role is critical for shaping how the Company is perceived by both internal and external audiences, ensuring a consistent and positive brand image across all channels of communication.

Key Accountabilities
  • Lead and oversee brand strategy, public relations, corporate affairs, ESG (Environmental, Social, Governance), investor relations, content, tenders, media partnerships, corporate communications, and internal communications for the UK group; including PEXA, Smoove, Optima, Amity Law, and Legal Eye.
  • Develop and manage the brand and communications team, ensuring continuous development and alignment with company goals.
  • Create and execute comprehensive communication strategies to enhance brand positioning and reputation across all UK brands.
  • Work closely with the Australian team to share insights, best practices, and align on global brand messaging and strategy.
  • Collaborate with the wider marketing team to ensure alignment of communication efforts with broader marketing initiatives, campaigns, and business objectives.
  • Act as the key spokesperson for corporate communications, managing public relations and crisis communications, and developing media relations to promote company narratives.
  • Develop, implement and lead internal communication programmes to enhance employee engagement and support organisational change management, supporting the PX team on comms for change programmes.
  • Oversee ESG and corporate responsibility programs, ensuring alignment with company values and stakeholder expectations.
Skills and Experience
  • Education: Bachelor’s degree in Business, Marketing or a related field. Master’s degree or MBA desirable.
  • Experience: Minimum of 10 years’ experience in brand and communications roles, with at least 5 years in a senior leadership position.
  • Communication: Excellent verbal and written communication skills, with the ability to influence and negotiate effectively.
  • Market Knowledge: Proven B2B experience in the property market, with a strong track record in developing and delivering communications strategies that engage key audiences such as lenders and conveyancers.
  • Brand Awareness: Demonstrable success in building and growing brand awareness across a house of brands, with measurable impact.
  • Corporate Comms: Experience in corporate affairs; including managing political or regulatory communications and government relations.
  • Internal Comms: Expertise in building internal communications programs to foster employee engagement and support organisational change initiatives.
  • Advanced Copywriting & Storytelling: Exceptional ability to craft clear, engaging, and persuasive copy across multiple formats (press releases, thought leadership, speeches, and investor communications) with a strong understanding of tone, voice, and messaging for B2B audiences.
  • Strategic Messaging: Expertise in developing and overseeing consistent messaging frameworks for a portfolio of brands, ensuring alignment with corporate goals, market positioning, and audience engagement.
  • Content Leadership: Proven ability to guide the creation of high-impact, long-form content (white papers, case studies, tenders, industry reports) that supports business development and enhances brand authority in the legal and property sectors.
  • Executive Communication: Skilled in writing for senior leadership; including board reports, crafting speeches, executive statements, and investor relations content that conveys complex ideas with clarity and precision.
  • Change & Comms: Experience in change management, particularly within fast-paced or evolving industries.
Key Attributes
  • Relationship Builder: Builds strong relationships externally, and internally. The ability to effectively navigate and ultimately manage complex stakeholders.
  • Thought Leader: Demonstrable thought leadership in the sector and with credibility to articulate the PEXA value proposition in a meaningful way.
  • Visionary: Ability to foresee market trends and develop strategies that capitalise on opportunities.
  • Strategic Thinker: Strategic mindset with the ability to develop and execute long-term plans.
  • Customer-Centric: Focus on understanding and meeting the needs of customers to drive satisfaction and loyalty.
  • Collaborative: Team player who can work effectively across departments and build strong relationships.
  • Results-Driven: Strong focus on achieving targets and driving business outcomes.
  • Innovative: Creative thinker who can develop new and innovative approaches to omni-channel marketing campaigns.
  • Resilient: Ability to thrive in a fast-paced, dynamic environment and manage change effectively. Able to perform where there is ambiguity and shows a proactive and pragmatic mindset.
  • Ethical: Commitment to integrity, transparency, and ethical leadership.
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