Category Insights

2 weeks ago

Buckinghamshire, United Kingdom HAYWOOD THOMAS Full time

Category Insights & Shopper Marketing Manager

Location: Buckinghamshire

Company: Highly innovative, Category Leading Food Business


Hybrid Working - 3 days in office

£60,000 p/a plus bonus, pension and healthcare


About the Role:

Our client is looking for an exceptional Category Insights & Shopper Marketing Manager to join the team This is a fantastic cross-functional opportunity to play a key role in shaping the brand strategy and vision with UK customers. As the Category Insights & Shopper Marketing Manager, you will be the driving force behind understanding consumer behaviour, identifying category trends, and developing impactful shopper marketing initiatives.


Key Responsibilities:

  • Be the internal Category and Data expert who supports the commercial team with regular reports and insights to review performance. Identify risks and opportunities, and prioritise key wins for the business.
  • Lead the Category Insights and Shopper Marketing strategy, utilising data to identify consumer and shopper trends that will drive brand growth and innovation.
  • Collaborate internally with the Brand and Sales teams to provide recommendations and execute Category and Shopper strategies.
  • Provide a balance of fact-based data, storytelling and creativity.
  • Manage and analyse shopper research, ensuring deep insights into consumer motivations, preferences, and purchasing behaviour.
  • Develop and present actionable insights to internal teams, customers, and stakeholders to influence decision-making.
  • Track category performance and recommend adjustments to optimise sales and market share.
  • Build strong relationships with retailers, ensuring that in-store activation plans are aligned with shopper behaviour insights.
  • Is an expert of the consumer environment and can identify insights and trends to best enable NPD/EPD and activation.
  • Develop plans for Shopper Marketing activity based on account priorities, and execute these plans, with full adherence to Brand Guidelines. This would include POS and Secondary Siting opportunities.
  • Understand and monitor Channel Sector performance, and lead projects for online and convenience growth plans.
  • Set KPIs for Shopper activation, and post-evaluate all activity, with ROI where possible and learnings for future activation.
  • Build good relationships with retailer media partners and reflect retailer strategies in company plans.
  • Input more broadly into our marketing strategies.


Skills & Experience:

  • Proven FMCG Category Management AND Shopper Marketing experience.
  • Knowledge of success in Shopper Marketing.
  • Category-strategy thought leadership.
  • Broad knowledge of the FMCG market across key channels including Mults, Wholesale, Discounters & Online.
  • Numeracy and strong attention to detail.
  • Authoritative voice holding gravitas in Category data discussions.
  • Draws insight and develops a story through data and numbers.
  • Strong presentation skills.
  • Good at building relationships.
  • Strong communication and influencing skills.
  • Confidence to challenge colleagues and the business in a constructive way to deliver improved results.


Why Be Part of the Team?

You’ll be part of an innovative and fast-paced environment that values creativity, collaboration, and autonomy. You will be working with instantly recognisable, category leading UK brands from a Category Data and Shopper Marketing perspective.


Apply Now

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