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Digital Business Analyst

3 months ago

Reading, United Kingdom Primark Full time

Digital Business Analyst/ 6 month contract / Day rate negotiable / Hybrid working


There is something incredibly special about the Primark brand: our customers love Primark for the products we sell, the experience they have in our stores and our amazing prices. These things will never change. Our purpose is “To make people feel good every day”.


We have over 400 stores employing more than 65,000 colleagues in 14 countries across Europe and the US. We see opportunities for growth in all our markets and expect to reach 530 stores by the end of 2026.

Our tech plans are just as ambitious. With the launch of our first online ecommerce offering by the end of 2022 we hope to be able to reach customers in new ways.


Here at Primark we have an exciting opportunity for an immediately available Digital Business Analyst to join us on an initial 6 month contract with hybrid working where you must be willing to travel to our Reading office 1 day per week with the chosen day for the team being a Tuesday.


Job Purpose:

The Digital BA will be responsible for the eliciting and documenting business requirements as part the wider Digital Product team who are building digital experiences to delight our customers and drive growth of our business.


The Digital BA will also be responsible for the day-to-day oversight and delivery for a Product team, delivering changes prioritised by the Product Owner, and ensuring the overall scope and technical requirements for assigned sprints are understood and implemented.


Essential to the role is an ability to understand business processes, gather requirements and translate them into a Product-based delivery requirements that will allow the organisation to achieve its goals.

Working closely with a variety of stakeholders across Digital Product, Technology, the business, partners and suppliers, the role requires excellent communication skills and a deep understanding of product and agile delivery methodology.


Key Responsibilities:

• Work closely with Product Owners and cross functional delivery teams to focus on value driven delivery that supports innovation, optimisation, and maintenance of digital products.

• Being a champion for the Agile way of working. Ensuring all standards and processes are followed and changes and improvements to increase the team’s productivity are implemented.

• Working alongside Delivery Managers to identify and remove impediments and obstacles on behalf of your team, and to create and update various status and productivity reporting.

• Builds and maintains a strong understanding of existing system and application landscape as a building block for future solutions.

• Conduct interviews, workshops, review documentation and evaluate business process to gather requirements and translate them into acceptance criteria for the Product team to work to.

• Support Product Owners to challenge business units on their assumptions to help deliver solutions for their current and future needs.


Knowledge & Experience Required:

• Minimum 3 years’ practical experience in Business Analysis role or business relationship management in a digital environment.

• Industry or functional expertise validated through experience working in ecommerce

• An appropriate degree, equivalent qualification or experience

• Strong experience with front end digital systems (i.e. digital merchandising, SEO, CMS, analytics and customer journeys)

• Preferably a certification in Agile Product Ownership, Scaled Agile, Scrum Master or equivalent


The Digital Business Analyst best suited for this role will have strong experience with front end digital systems (i.e. digital merchandising, SEO, CMS, analytics and customer journeys) along with retail experience as a Business Analyst.


Please note, to be considered for this role we can only accept candidates who are happy to work through an umbrella company, this is non-negotiable.


If the above is of interest to you then please apply and we can discuss the next steps in detail.