Paid Media Specialist

The OpportunityThis is an exciting opportunity to lead and nurture paid media strategies across Google Meta and (ideally) Microsoft/TikTokconnecting creativity data and insight to deliver meaningful business outcomes.Youll work closely with clients to understand their goals build trusted relationships and develop media strategies that drive sustained growth. As a valued member of our established paid media team youll contribute to a culture of collaboration support and continuous learning. The RoleYoull plan deliver and evolve multi-channel paid media programs that align to each clients commercial goalsturning objectives into clear budgets forecasts media plans and actionable roadmaps.Working closely with colleagues in SEO CRO/UX and Creative youll ensure our campaigns deliver a consistent message and a seamless customer experience. Youll also translate performance data into clear insights and recommendations that help our clients grow with confidence. Key Responsibilities Strategy & Ownership Build cross-channel paid strategies aligned to profit CAC/LTV ROAS and pipeline goals. Lead quarterly/annual planning pacing and performance governance. Execution & Optimisation Architect/manage advanced campaigns across Google Ads (Search PMax Shopping YouTube) and Meta; Microsoft Ads and TikTok preferred. Drive incremental growth via audience design feed optimisation creative testing and automation (rules/scripts). Implement robust measurement: GA4 Consent Mode v2 enhanced conversions offline/CRM server-side tagging where appropriate. Run experiments (geo-holdouts incrementality creative/messaging tests) and roll findings into playbooks. Analytics & Reporting Build decision-ready reporting and diagnose performance using first-party data and cohort/LTV analysis. Collaboration & Leadership Partner with SEO CRO/UX and Creative to improve journey and conversion. Contribute to proposals case studies and pitching. Strategic Leadership Focus Performance & GrowthDeliver measurable ROI: pace budgets cleanly scale winners and protect efficiency with clear testing and governance. Capability & QualityRaise standards for structure naming UTM hygiene and QA; codify learnings into repeatable playbooks and training. What Were Looking ForEssential Hands-on paid media (agency preferred) managing mediumlarge budgets. Deep Google Ads & Meta expertise; strong PMax Shopping feeds YouTube. Proven growth against ROAS/Revenue and efficiency targets. Strong GA4/attribution/privacy and offline conversion integrations. Advanced Sheets/Excel; forecasting and budget/pacing models. Excellent client leadership and clear storytelling. Nice to have Microsoft Ads TikTok; LinkedIn or DV360 a plus. Feed tools (GMC rules/apps) SA360 CM360. Basic SQL/Python; Google Ads/Meta certifications. What Youll Get Competitive salary and benefits. Flexible work (office/hybrid/remote) and high-trust culture. Training budget certification support and conference access. Opportunity to help shape paid media frameworks and playbooks. About UsClickThrough is a digital performance agency helping ambitious brands grow smarter and faster.We combine strategic thinking with hands-on delivery across SEO paid media UX content CRO and AI to unlock sustainable growth.Our vision:To unleash the potential of people and brands by pushing boundaries in how we think work and grow.Our positioning:A strategic partner in digital performance combining elite talent with AI-powered solutions to deliver personalisation at scale.Were a team of around 40 people commercially sharp values-led and focused on delivering exceptional results. We partner with ambitious marketing leaders to deliver digital performance thats strategic joined-up and measurable and were proud of the long-term relationships weve built.We dont just deliver digital. We build trust challenge thinking and bring clarity helping brands unlock their next phase of growth.The CompanyWe create digital strategies that accelerate growth in conversions and performance. Through a 360 approach to marketing we immerse ourselves in your business before recommending the right strategy.Our proven experience combined with our hunger for knowledge passion for challenge and dedication to data-led marketing drive us to deliver award-winning service and results. The Benefits Flexible part-time and remote workingGiving something back scheme24 days holiday plus bank holidays A chance to be Person of the MonthA range of social activitiesSimply Health benefits Health and wellbeing weeksEnhanced maternity and paternity payFinancial wellbeing supportDocumentsRequired Experience:IC Key Skills Quality Assurance,Client Relation,Target Audience,Media Planning,Trend Analysis,Market Research,Email Campaigns,Social Channels,Campaign Management,Client Service,Current Events,News Stories,Powerpoint,Data Analysis,Analytics Employment Type : Full-Time Experience: years Vacancy: 1 Monthly Salary Salary: 30000 - 40000