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SEO & PPC Specialist

3 months ago

Liverpool, United Kingdom ` Full time

My client, a successful consumer brand based in South Liverpool is recruiting an experienced Seo & PPC Specialist (Hybrid) to join their dynamic, forward thinking Digital team. Applicants must have experience of managing both SEO and PPC accounts within a commercial capacity. Please get in touch, my client is moving quickly with this role


Responsibilities:

Responsible for all SEO/PPC to ensure all 4 websites are gaining traffic and conversions – creating and managing all PPC campaigns as well as optimising on site SEO

Working with external web development companies to implement changes to current sites and report technical issues

Liaising with Graphic Design team to create banners and imagery to be uploaded on site

Working with the marketing team to implement campaigns running on socials and externally on to relevant websites

Working with the sales and accounts department on the companies Trade Website to maximise sales from trade customers

Reporting to Head of Digital on sales and traffic metrics

Ad hoc projects as and when required


Skills Required:

Must have 3 years experience managing SEO & PPC accounts

Proven experience and track record of increasing traffic and conversions on a retail site

Previous experience working with bespoke website CRM systems

Experience working with Shopify is essential

Must have google ads

Understanding of ecommerce frameworks and also B2B experience

Ability to work independently on a project

Possess strong communication skills to clearly define to external parties what is required

Excellent Excel skills to be able to create reports of rich data for senior management


Company Benefits:

£Competitive Salary Package

Hybrid role – 2 days at home, 3 in office

Hours can be flexible, 8.30am-5pm or 8am-4.30pm

20 days holiday increasing to 25, plus bank holidays

Pension

Car Park, onsite canteen facilities