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Senior Digital Marketing Executive
2 months ago
We are looking for a Senior Digital Marketing Executive to join our growing people-first marketing department, that prioritises growth and development of their team members.
If you are an analytical and driven individual with a passion for digital marketing, we want to hear from you
Office Location: Ancoats, Manchester - 2 days per week.
Key responsibilities include:
- Develop and execute digital marketing strategies across paid media (PPC and Paid Social)
- Creating campaigns across various platforms such as Meta, Google, LinkedIn and TikTok to drive effective advertising campaigns.
- Daily campaign management - optimising campaigns to deliver campaign objectives.
- Monitor and analyse daily key marketing metrics, including customer acquisition cost (CPA), cost per marketing qualified lead (CPMQL) and return on ad spend (ROAS).
- Explore, test and implement new acquisition channels and retention strategies.
- Work closely with our creative team to create suitable assets to test and scale.
- Setting up and monitoring Marketing systems
- Working closely with Salesforce admin team to ensure end to end tracking
- Creating digital marketing campaigns with the aim to generate leads
- Copywriting
The ideal candidate will have:
- 3+ years previous experience in digital marketing
- An expert-level understanding of Meta is required.
- Demonstrated success in developing and executing customer acquisition and retention strategies.
- Adept at analysing campaign data using analytics tools ( Google Analytics, Facebook Ads Manager, LinkedIn and TikTok) and leveraging insights to improve campaign performance.
- Strong analytical skills and the ability to interpret data to drive decision-making
- Excellent communication and organisational skills
What's in it for you?
We are always looking at ways to improve what we offer to our colleagues. Below is what we currently offer; however, we are also open to suggestions from our colleagues.
- Competitive salaries
- Hybrid working
- An amazing work culture where we really care about you and your personal & professional development & wellbeing.
- Amazing opportunities to progress your career.
- Enhanced Paid Holiday Allowance (25 days + Bank Holidays)
- On top of this there is a great mentorship network - allowing the right person the room to grow and mould into their career along with being recognised for your hard work with weekly team lunches, personal training growth programmes + more
