Senior Commercial Performance

7 days ago

Liverpool, United Kingdom BettingJobs Full time

BettingJobs are working with a very established iGaming affiliate company who operate fully remotely. Launched back in 2015 and are looking to bolster their commercial team with this Commercial Performance & GTM Manager position.Key Responsibilities:Own partner and commercial performance reporting, including conversion trends and sales pipeline/funnel metrics.Model expected deal value and profitability to inform pricing and deal structure decisions.Lead the CRO workstream, identifying and implementing initiatives to boost conversion and retention.Translate both quantitative and qualitative insights into clear, actionable recommendations.Support GTM research and planning, keeping a pulse on competitor and industry trends.Deliver insights in a compelling, story-led format. Ensuring sales and BD teams understand what the data means and what to do with it.Monitor implementation of recommendations and track their impact to ensure insights drive measurable results.Collaborate with Finance, Product, BD, and Sales to embed insights into commercial strategy and deal execution.Requirements:Comprehensive knowledge of iGaming and digital performance marketing; direct industry experience is a strong advantage.Strong analytical skills with the ability to combine data, customer insights, and market research into a holistic view.Advanced Excel skills with confidence in building models, analysing large datasets, and presenting outputs clearly.A bias for action — you don’t just produce reports, you drive change and follow up on impact.Excellent communication and presentation skills; able to craft a clear narrative from complex data.Strong understanding of sales funnels, pipeline reporting, and commercial performance drivers.Collaborative and confident working cross-functionally to influence decision-making.Nice to have:You’ve previously worked in a commercial, performance marketing, or consultancy role in iGaming or a fast-growth digital marketing business.You have experience using BI tools and CRM systems for pipeline and conversion

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