Business Development Executive

1 day ago

Heathfield, United Kingdom CareFlex Ltd Full time

About Us:


CareFlex Limited the leading manufacturer of specialist seating designed to make a difference in people’s lives. we offer a wide range of services, including in-depth seating assessments, clinical support, justification for specialist chair equipment, training, and education.


CareFlex Limited is a part of Clinimed Holding Limited, a leading name in Healthcare and Medical Equipment industry. We are a group of companies founded in 1982 following the acquisition and formation of number of additional companies within the group.


About Job:


The Business Development Executive is a results-oriented, dynamic role focused on driving significant sales growth and uncovering new business opportunities across key sectors, including the NHS, Social Care, and private healthcare providers. This individual will specialize in the early stages of the sales pipeline, warming up qualified leads, and building strong initial relationships. They will prepare prospects for high-impact sales pitches by the Sales and Marketing Director, training sessions with the Clinical Lead, or product demonstrations by the Specialist Seating Assessor.


Benefits:


  • Contributory Pension Scheme
  • Life Assurance
  • Onsite free car parking
  • Cycle to work scheme.
  • Employee Referral Scheme
  • Free yearly flu vaccination
  • Employee Assistance Programme – Health
  • 25 annual holiday days (prorated based on working hours), plus 8 bank holidays and one company holiday.


Main Duties & Responsibilities:


Lead Generation & Pipeline Development:


  • Conduct comprehensive market research to identify potential clients within the NHS, Social Care, and private healthcare sectors, targeting key decision-makers such as Occupational Therapists, Physiotherapists, and Procurement Managers.
  • Execute a high-volume outbound calling strategy to generate, warm up, and qualify leads, preparing them for senior team engagement.
  • Tailor outreach efforts to address the unique needs of each prospect, effectively positioning CareFlex’s solutions and value propositions.


Pipeline Handoff & Coordination:


  • Warm up prospects and ensure a smooth handoff to the Sales and Marketing Director for high-level pitches, the Clinical Lead for specialized training, or the Specialist Seating Assessor for detailed product demonstrations.
  • Maintain clear communication with internal stakeholders to ensure seamless lead transitions through the pipeline, enhancing conversion chances.
  • Track lead progress and ensure timely follow-up, documenting all interactions and next steps in the CRM system.


Relationship Building & Strategic Engagement:


  • Build and nurture strong relationships with prospective clients by understanding their needs and challenges.
  • Act as the first point of contact, leaving a positive impression of CareFlex and setting the stage for deeper engagement by the sales or clinical teams.
  • Collaborate closely with the Marketing team to align business development efforts with ongoing campaigns, leveraging marketing materials to boost lead engagement.


Performance Monitoring & Reporting:


  • Keep a well-organized and up-to-date lead pipeline using CRM tools (e.g., HubSpot), tracking all activities, follow-ups, and prospect statuses.
  • Provide regular performance reports to the Sales and Marketing Director, analyzing lead quality, conversion rates, and areas for improvement.
  • Utilize data-driven insights to refine outreach strategies and optimize the lead handoff process, continuously improving the effectiveness of business development activities.


About You:


An ideal candidate for this position will have the following experience, skills, and attributes. Please note that these competencies are not ranked in order of priority. Following criteria will be used in selecting a candidate.


  • Extensive experience in business development or sales, ideally within the healthcare sector.
  • A strong understanding of the NHS, Social Care, and other healthcare organizations, with the ability to navigate complex structures being a distinct advantage.
  • Excellent telephone etiquette and interpersonal skills, with a natural ability to build rapport quickly and establish trust with potential clients.
  • Proven closing skills, with a track record of consistently exceeding sales targets.
  • Proficiency in CRM software (e.g., HubSpot) and Microsoft Office Suite, with strong organizational and reporting abilities.
  • Highly proactive, self-motivated, and able to work independently, while also collaborating effectively with cross-functional teams.
  • Commercially astute, with a focus on maximizing lead conversion and driving revenue growth.
  • A relentless approach to warming up leads and ensuring a seamless transition through the sales pipeline.

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