National Account Manager Outdoor Power Equipment

Working closely with the General Manager this role will have opportunity to develop and grow their own channel and team, including support from the Europe Middle East Africa product team in developing and introducing new products fit for the UK market.

Brand Building:

• Maintain a close and effective working relationship with the Marketing Team to develop the brand strategy & expand brand recognition within the Specialist Outdoor Power Equipment channel.
• Convey a consistent brand message across all channels, in line with the overall brand strategy.

Product Development:

• Work closely with the product team to identify & develop product opportunities in line with the channel requirements.
• To liaise with the European product teams to establish a united development approach, suitable for the UK market.

Business development:

• Build & implement a solid & workable category plan in conjunction with the General Manager.
• Prepare a brand plan annually with anticipated channel growth including revenues.
• Explore distribution channels to establish and grow the channel and drive the brand within the UK.
• Work closely with the Brand Manager, to develop & advance brand into the outdoor specialists market sector.

Team Management:

• To establish and grow a small specialists sales team over time, based on succuss
• Effectively manage the day to day running of the sales team with the key aim of maintaining and developing new and existing business.
• Establish effective KPI's for the sales team in line with the business growth strategy and individual/team development plans

Account Responsibilities:

• Maintain annual business plans to account level, for each respective national and regional accounts, in conjunction with the corporate strategy.
• Overall P&L responsibility from gross turnover to operating income.
• Identify new opportunities for business growth within the channel through strategic product range development and promotional planning
• Maximize turnover and profitability with new and existing accounts to achieve overall company targets.
• Timely forecast to business of monthly turnover estimates in line with target and budget expectations.
• Effective communication in keeping the internal stakeholders such as management, finance, logistics, marketing, product development and customer services up to date with key developments in accounts & market insights.
• In coordination with the UK Marketing Manager, represent the business at conferences, trade fairs and networking events.
• Work closely with the General Manager, to develop & advance the range into the Specialist consumer market sector.
• Carry out other ad-hoc responsibilities as requested by the General Manager from time to time.

Skills Required:

• Relevant Sales and Marketing Qualification desirable.
• At least 7-8 years strong field sales experience gained in relevant industry with a proven track record of sales success
• Effective team/line management experience.
• Good communication skills, both spoken and written; must be able to communicate at all levels.
• Good Presentation skills
• A strong working knowledge of relevant software packages used in the office environment (Excel, Word, PowerPoint, CRM etc).
• Strong analytical / financial acumen
• Good Outdoor Power Equipment knowledge with ability to practically demonstrate product portfolio.
• Strong selling and negotiation skills to help develop business relations to further grow/strengthen market share and profitability.
• Good time management skills to include the co-ordination of multiple projects, ability to work with minimum supervision and delivery of results within strict deadlines
• Ability to think strategically and in consideration of the widest picture.
• UK travel and occasional European travel will be required.