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Senior Digital Shelf Specialist

3 months ago

London, United Kingdom EMR | Specialist in Marketing Recruitment Full time

Working for a well-known and well-established FMCG company this role will see managing the digital shelf in the EU digital team.


Reporting to the Head of Digital Marketing for Europe and working in their new and growing digital team.


This role is hybrid, based in central London, 2 days a week.


Responsibilities

  • Manage & prioritise Digital Shelf improvement program, agency, and budget across our European subsidiaries.
  • Develop and execute Digital Shelf optimisations for each market, aligned to each brand's identity.
  • Work with our Agency & Amazon teams to optimize PDPs and track results through our measurement software (Profitero).
  • Analyse data to identify trends and insights leveraging our AI enabled platforms.
  • Report on performance and make recommendations for improvement to stakeholders.
  • Upskill and enable local marketing teams to understand and get the most out of their listings.

Responsible for owning and improving the content development processes and tools for working with brand and ecommerce partners.


Education & Experience

  • Experience in Digital Shelf management.
  • Strong understanding of the drivers of performance (Search Rank, Conversion Rate, etc.) on the digital shelf.
  • Experience in particular with Amazon and working with cross-functional teams.
  • Ability to manage and optimize PDPs across multiple channels and brands simultaneously.