Content Marketing Manager
3 days ago
Content Marketing Manager, £40-47k. Hybrid working, Horsham, UK.
This company create intuitive software to save time for small businesses. With big plans on the horizon, they are seeking a talented Content Marketing Manager to be part of a new content journey. This Content Marketing Manager will be creative, strategic, and data-driven, with a passion for technology and a proven track record of implementing or participating successful marketing campaigns.
Responsibilities of this Content Marketing Manager:
- Manage content programmes from start to finish.
- Create high-quality, value led content to drive demand generation efforts.
- Repurpose content to maximise content ROI across channels.
- Collaborate closely with subject-matter experts to craft original content across a diverse range of formats.
- Report on content performance and take a data driven approach to constantly optimise the content we create.
- Efficiently incorporate stakeholder feedback, making necessary amendments and rewrites while upholding quality standards.
- Report on content performance and proactively experiment with different ways to attract new users.
- Learn from what data tells you and optimise the future content that you write.
Requirements of this Content Marketing Manager:
- 2+ years experience in content marketing (ideally B2B SaaS tech).
- Experience in producing a wide range of content formats (from long form, to short form, to video, webinars, podcast etc.)
- You have a good understanding of demand generation and what works from a content perspective.
- You’re a storyteller who can make can balance creativity and strategic thinking.
- Hands-on approach to everything you do - you're willing to jump in and help others in the team as needed.
- Detail-oriented with a focus on producing high-quality content.
- Data-driven and highly analytical - you know how to get the best performance out of the content you produce and how to report on successes.
- Proficiency in SEO best practice and content optimization.
- Experience with marketing automation and analytics tools like Hubspot/GA4.
- Experience with CMS tools such as Hubspot is a plus.
- Experience managing the workload of external freelancers and agencies.
- Collaborative and open-minded - you care about quality and results.
- Capacity to work at pace, under pressure and manage multiple projects simultaneously.
If you are a passionate Content Marketing Manager, please get in touch quoting job reference ILS175.
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