Principal Effectiveness Consultant

2 months ago

London, United Kingdom Datatech Analytics Full time

Principal Effectiveness Consultant - Charity Focused Agency - Data for Good - Central London hybrid - Salary negotiable depending on skills & experience to £75,000 - J12820


Working for the UK’s leading independent media agency, and one of the fastest growing. A media agency that’s made differently. Purpose-led, data-driven, founder-run and proudly independent. Join a team of 25 like-minded data-driven individuals, who have various engineering, analytics and advanced measurement and re-attribution, meaning learning different techniques and approaches are regular occurrences, which only helps accelerate an individual’s consultancy experience.


This role lives within the Marketing Effectiveness team, where their measurement solutions and modelling expertise help a diverse client-set understand the true value of their media investment, create compelling data stories on how to drive growth, and automate the insights into the planning cycle through their advance and integrated tech stack.


Duties

• Lead end-to-end Marketing Mix Modelling/econometrics projects, from Initial model development to insights generation and data storytelling.

• Specialise as an effectiveness consultant, working closely with client team’s to ensure frameworks are fit-for-purpose and answer client challenges

• The Principal Consultant (PC) is expected to develop deep expertise in the sector and be a the key go-to person for a diverse set of clients and client team planners/buyers

• Responsible for development of client presentation material alongside the senior team

• Lead on business effort and revenue pipeline within assigned client list - This includes identifying new business opportunities (existing client- or new), writing proposals, creating thought leadership and involvement in pitches.

• Further, Innovate, develop, and streamline the automated modelling process - working closely with the in-house engineering teams to make your plans a reality

• Be an ambassador, connecting across external/internal stakeholders to deliver value by building a good reputation in the industry


Skills


• Hands-on experience in delivering media measurement and effectiveness results using Marketing Mix Modelling/econometrics techniques (Min 7 years+).

• Consulting/client problem-solving experience, a solid understanding of how measurement frameworks can help clients with insights that make a real difference to grow their business

• Responsible for the line management of other consultants/data scientists

• Strong working knowledge of advertising, able to work closely with media planners/buyers and align analytical insights, to practical application of results

• Solid experience in handling and analysing data, willing to use a range of tools/approaches to problem best answer the clients’ challenges

• Experience in project management throughout delivery stages of using statistical techniques in a commercial environment

• Significant experience in a marketing, media or business planning environment.

• A passion for media and marketing and motivated by new channel mediums and related measurement challenges


If this sounds like the role for you then please apply today


Alternatively, you can refer a friend or colleague by taking part in our fantastic referral schemes If you have a friend or colleague who would be interested in this role, please refer them to us. For each relevant candidate that you introduce to us (there is no limit) and we place, you will be entitled to our general gift/voucher scheme.


Datatech is one of the UK’s leading recruitment agencies in the field of analytics and host of the critically acclaimed event, Women in Data. For more information, visit our website: www.datatech.org.uk

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