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Marketing & Communications Manager | England Golf

3 months ago

Lincolnshire, United Kingdom Hays Full time

Marketing and Communications Manager | England Golf

About Us:

At England Golf, we're driven by passion, community, and the love of the game. As the governing body for amateur golf in England, we aim to make golf a sport that's accessible, engaging, and inclusive.

The Opportunity:

We're on the lookout for a strategic thinker to connect and engage with independent golfers. If you're passionate about driving growth, shaping brands, and connecting with golf enthusiasts, you might just be the perfect fit for our Marketing and Communications Manager role. We are looking for someone to lead, develop and manage the marketing and communications strategy for iGolf and iPlay, our digital platforms designed for non-club members with a focus on improving reach and driving growth and engagement. With over 47,000 current iGolf subscribers and a new iPlay audience, your challenge will be to craft strategies to grow and retain these audiences.

Your Role:

Strategic Vision and Brand Leadership:

  • Lead the creation and execution of marketing and communication strategies that enhance brand equity and broaden our reach.
  • Work in tandem with the Head of iGolf/iPlay to develop and activate initiatives that drive subscriber growth and retention.


Communication and Engagement:

  • Plan and execute a diverse array of external communications and social media campaigns, collaborating closely with the Marketing and Communications Officer.
  • Develop thought leadership content that advances the iGolf and iPlay brands, ensuring alignment with subscriber and user targets.


Content Creation and Management:

  • Oversee the production of high-quality content for our email communications and newsletters.
  • Coordinate with agencies to deliver a paid digital advertising strategy focused on acquisition and engagement.


Insight and Analysis:

  • Produce detailed reports and analyses for the Senior Management Team and Board to inform strategic decisions.
  • Manage the design and production of promotional materials, working with the communications team and graphic designers.


Digital Channel Oversight:

  • Oversee and manage all iGolf digital channels, to ensure content is creative, engaging, and conversion-focused.
  • Foster ongoing relationships with external developers, creative and digital agencies, and other partners to support growth.


Research and Reporting:

  • Undertake market research and compile reports to guide strategy and evaluate the effectiveness of communication efforts.
  • Manage website content, optimising for search engine performance and ensuring consistency across digital channels.


Why Join Us?

  • An opportunity to drive connectivity and engagement with independent golfers through the iGolf and iPlay applications, promoting inclusivity within the game.
  • Be part of a passionate team dedicated to growing and supporting a community of independent golfers.
  • Drive innovation through iGolf and iPlay.


Package Details:

The base salary for the role is up to £45,000 along with an excellent benefits package including:

  • 22 days of annual leave, 3 additional days at Christmas and 8 public bank holidays
  • Auto-enrolment into our pension scheme - with 5-7% employer contributions
  • Medicash plan with benefits worth £1200+.
  • Private Healthcare & Life Assurance
  • Employee Assistance Programme providing confidential support when you need it most.
  • Our branded uniform - because style matters.
  • Enhanced Family Policies including 4 weeks of 100% paid paternity leave and 6 months of 100% paid maternity leave (similar terms for adoption leave).
  • Free golf lessons once a month at Woodhall Spa


Hybrid working arrangements:The preference is for the Marketing & Communications Manager to be working on our standard hybrid basis in the office in Woodhall Spa. If Woodhall Spa is not easily commutable, then we would also consider this role working on a remote basis, with a requirement to be in the office a minimum of 4 days per month.

Application Process:
This role is being exclusively recruited by Will Taylor, Senior Business Director at Hays. Any direct or third-party applications received by England Golf will be forwarded to Hays.

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