Area Sales Manager

4 weeks ago

Newcastle upon Tyne, United Kingdom Virtua Executive Search Full time

We have recently been engaged by one of our clients, Ariat, a renowned a global leading manufacturer of innovative performance equestrian footwear, apparel and accessories with years of impressive heritage to support them in their search for a Area Sales Manager (East).


Covering the Eastern territory of England between Leicester/ Nottingham, Grantham and Peterborough, you will be responsible for growing the business across all of Ariat's diverse categories: Equestrian, Country Performance, Work (farming and agricultural), and Western.


We are looking for strong sales people with a proven track record working with retail accounts both online & offline helping to increase revenue. The successful candidate does not need to be from industry as long as they have a "can do" and "rolling sleaves" attitude.


Key Accountabilities:


  • Work with the Head of Sales and Marketing teams to deliver digital first campaigns with key retailers.


  • Develop and execute the strategic plan for key accounts to achieve and strive to exceed sales targets.


  • To provide support to retailers to maintain a strong and effective brand presence, including appropriate in-store merchandising and online.


  • To work closely with colleagues in Marketing and Product to create demand and develop the brand within the region.


  • To develop and maintain strong working relationships with all internal Ariat personnel.


  • Execute a structured selling process with a good understanding of supporting sell through.


  • Prepare and own the GTM plans for most relevant customers for the area.


  • Responsible for market analysis of respective area, to report to Head of Sales.


  • Prepare numbers and meetings with accounts, understand, and use data.


  • Coaching, motivating, and managing the customers in line with the yearly and seasonal GTM objectives.


  • Support customers at shows and events when needed according to meaningful time management.


  • Ensure that reporting and necessary administration is done in a professional manner and on time.


  • Work with Customer Service, Demand Planning and Operations to ensure smooth product flow where booking in and order book management is needed.


  • Carry out any other appropriate tasks as designated by the Head of Sales and senior team.


  • Form a close working relationship with company management team to ensure good understanding of business and support business initiatives.



Qualifications:


  • Degree or equivalent


  • Clean valid driving licence



Skills:


  • Confident Decision making.


  • Problem-solving & Change Management.


  • Analytical and data reporting.


  • Articulate, strong verbal and written communication.


  • Interpersonal.


  • Organisation, planning, time management and prioritisation.


  • Route planning and travel organising.


  • Teamwork.


  • Presentation.


  • Customer Service.


  • IT Literacy including MS Office especially Excel.



Knowledge and Experience:


  • 3+ years area management experience working with retail and key accounts.


  • Either experience in an Equestrian based sales role or knowledge of the Equestrian market on a personal basis. We are looking for someone with the knowledge and credibility to sell into Equestrian retailers.


  • Successful track record working with retail accounts (bricks, online and omni) to increase revenue.


  • Brand building and product marketing.


  • Use of analytics to support business decisions.



Attributes:


  • Self-motivated.


  • Willing & able to get involved to help solve issues within the team.


  • Flexible.


  • Passion for product.


  • Personal drive.


  • Results orientated.


  • Integrity and strong business ethics.



Required equipment:

  • Laptop, mobile phone, company car, company credit card



Key Results Required

  • 100% delivery of departmental tasks and individual responsibilities
  • 100% delivery of KPIs as identified via Success factors.

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