Senior B2B Marketing Executive

2 weeks ago

Hartlepool, United Kingdom Reed Full time

Reed Business Support is thrilled to partner with our client to help them find a Senior B2B Marketing Executive with a proven track record in crafting and executing successful sales and marketing strategies.

This strategic and hands-on role is ideal for someone who excels in understanding industry trends, customer behaviour, and driving business growth.

Why You’ll Love Working There:

  • Company Pension Scheme
  • Death in Service Benefit
  • Health Cash Plan
  • Private Medical Insurance
  • Annual Discretionary Bonus

What You’ll Be Doing:

  • Develop and implement B2B marketing strategies that generate leads, drive customer acquisition, and boost brand awareness.
  • Conduct market research and competitor analysis to spot trends, opportunities, and areas for differentiation.
  • Create engaging content for both physical and digital platforms, including website and email copy, case studies, presentations, and sales collateral.
  • Manage multi-channel campaigns across email marketing, social media, SEM, content marketing, and industry events.
  • Analyse campaign performance metrics, produce insightful reports, and provide actionable recommendations to enhance effectiveness and ROI.
  • Manage the marketing budget efficiently, ensuring optimal resource allocation for maximum ROI.
  • Stay ahead of industry trends, best practices, and emerging technologies to drive innovation and maintain a competitive edge.

What We’re Looking For:

  • Minimum of 3 years’ experience in a B2B Marketing role.
  • In-depth knowledge of B2B marketing strategies, tactics, and best practices.
  • Experience with lead generation, nurturing, and marketing automation tools.
  • Strong analytical skills and proficiency in interpreting data for decision-making.
  • Excellent communication skills, with the ability to create compelling content and deliver impactful presentations.
  • Proficiency in traditional and digital marketing channels, including email marketing, social media, SEO, and content marketing.
  • Familiarity with marketing analytics tools and platforms for tracking and reporting campaign performance (e.g., Google Analytics).
  • Strong interpersonal skills and the ability to collaborate effectively with teams and stakeholders.

Ready to take your marketing career to the next level? Apply now by submitting your CV and cover letter detailing your relevant experience and why you are passionate about this role.

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