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Senior Global Marketing

3 months ago

Nottingham, United Kingdom Swissport Full time

Job Title: Senior Global Marketing & Social Media Manager

Location: UK Remote

Reporting to: Global VP Brand, Communications & Marketing




Do you have a passion for aviation and proven marketing experience?


We are seeking a strategic and results-oriented marketing leader to develop and execute a comprehensive global marketing and social media strategy.

You’ll join our dynamic team at Swissport, the world's largest aviation services provider.

In this fast-paced and collaborative global role, you'll play a key part in influencing brand perception and driving business growth.



About Swissport


We are a global leader in sustainable and responsible airport services provision, renowned for our unwavering commitment to safety, operational excellence, and exceptional service, shaping a future where air travel thrives on reliability, efficiency, and experience.


In 2023, with the support of more than 60,000 colleagues, Swissport provided best-in-class airport ground services for some 232 million airline passengers and handled roughly 4.7 million tons of air freight at 115 cargo centres. Across a global network that is unparalleled in the industry, Swissport served airlines at 286 airports in 44 countries across six continents.


The culture of Swissport is shaped by our corporate values, which guide our actions and decision-making processes. These values are at the core of our culture, shaping our business and underpinning our commitment to measuring our impact. They capture the essence of who we are at Swissport and help us deliver value across the entire company.


"Show You Care" underlines that our actions are perceived and valued from the perspective of the people around us. So, whatever we do, we do it purposefully and consciously, taking in the perspective of our colleagues, customers, and passengers.


“Doing the right things” means that we do the things that are valuable to our colleagues, customers, and passengers. We are trained to do this safely and trusted to do the right thing in any given situation.


"Win as a Team" highlights the importance of teamwork. Either we win as a team, or we fall as individuals. Together, we can surpass ourselves and handle any situation.


These values capture the essence of who we are and our unwavering commitment to excellence, and give actionable guidance for individual behaviour of employees, leaders, and executives, serving as a compass for how to act and deliver.




About You:


  • Significant experience in B2B marketing and social media management.
  • Excellent written and verbal communication skills in English, with the ability to tailor communication for diverse audiences.
  • Proven track record of developing and implementing successful social media campaigns for B2B audiences on LinkedIn and X.
  • In-depth knowledge of social media analytics and reporting tools.
  • Strong understanding of SEO principles and content marketing best practices.
  • Experience working in a global, process-driven environment, while also being a self-starter and a strong independent thinker.
  • Ability to thrive in a collaborative team environment and manage multiple priorities effectively.
  • Experience with social media advertising platforms (e.g., LinkedIn Ads, X Ads) is a plus.


What You'll Do:


  • Develop and implement a data-driven marketing strategy and social media strategy, aligned with the company's overall marketing goals for B2B engagement.
  • Manage and create high-quality, industry-specific content across various platforms, including social media (LinkedIn, X, Instagram, Facebook), corporate publications, and marketing collateral.
  • Collaborate with internal teams (e.g., content creation, graphic design, commercial) to craft compelling messaging and ensure brand consistency across all channels.
  • Partner with content creators to positively influence key audience perceptions on industry themes through social media, publications, and support for commercial teams.
  • Support with the strategy, production, and delivery of marketing collateral.
  • Develop strategies to connect directly and engage with our customers.
  • Develop, manage, deliver, and analyse social media performance using relevant tools and identify opportunities for optimization to maximize ROI.
  • Manage social media budgets and demonstrate a strong return on investment (ROI) focus.
  • Stay updated on the latest social media trends and technologies relevant to the aviation industry.
  • Build and manage relationships with key B2B social media influencers in the aviation industry.
  • Oversee community management for all social media platforms, responding to customer inquiries and feedback with excellent written English communication skills.


Why Join Us?


  • Be part of a passionate and collaborative team at the forefront of the aviation industry.
  • Make a real impact with your work, shaping the brand perception of a global leader.
  • Enjoy a fast-paced and stimulating work environment that fosters creativity and innovation.
  • Access opportunities for professional development and career advancement within a growing organization.


Ready to take your corporate design career to new heights?


We offer a competitive compensation and benefits package. If you're a talented and ambitious marketeer who thrives in a dynamic environment, we encourage you to apply