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Regional Sales Manager

3 months ago

Durham, United Kingdom Jellycat Full time

Regional Sales Manager - Jellycat London


Company Background

For a quarter of a century, the Jellycat family have brought joy, wonder and playful fun to people of all ages, in every part of the world. Utterly original and in a class of their own, they are currently among the most loved and collected toys of their kind.


How has this gentle tribe endeared themselves to so many? Perhaps it is their whimsical expressions. Or the deliciously soft fabrics. Or the beautiful way in which they sit in your hand. Whatever it is, there is something magical and unmistakeable about each one of them.

And where did they come from? Who was the very first Jellycat?


The true origin of the Jellycat family is a closely guarded secret, held within the walls of the central London studio, House of Jellycat. Outside of the studio, several origin legends have been whispered from one bunny to another. One of them may be true.


What we can share is that the Jellycat Loveables first appeared in London during 1999 and Jellycat Amuseables (zany, non-animals) popped up in 2010. Since then, hundreds of characters have joined the family. Some have retired. Some are highly-respected freelance consultants. Others went into show business. Many can be found sharing joy in discerning toy and gift shops, on and offline, across the globe.


We hope that you too experience the fun and joy of Jellycat.


Job Summary

As a Regional Sales Manager for North East at Jellycat, your mission is to be a brand ambassador, who will not only increase the sales of the brand in your region but will ensure that you are proud of how we look in stores as we share joy with our consumers. Strong relationships are paramount, these need to be built and nurtured to ensure we grow the business across our various product categories of Loveables, Amuseables, Baby Jellycat, Books and Accessories.


You will work closely with your line manager and Head of UK Sales to deliver go-to-market plans and be responsible for aligning on annual budget plans/product forecasts and how you will achieve those, understanding that we never compromise brand positioning (Luxury) in favour of sales revenue. This is critical in the underpinning of everything we do. You will be an all-encompassing brand advocate and have the autonomy to make decisions in relation to what is best for Jellycat and act upon those decisions.


You will be familiar with the region you are representing and be responsible for ensuring that we are in the right luxury accounts on the high street, towns, cities and shopping malls. Along with nurturing the existing stockist relationships, you will also be pro-active in identifying the new stockists and areas of opportunity that we are not yet maximising.


There is a positive ‘can-do’ team culture here at Jellycat, and it’s important that you are not only a self-starting ambassador and strategic salesperson for Jellycat but are a great team player willing to get involved in what needs to be done in order to achieve great things in retail within the UK. You will be supported by best in industry, Marketing, Credit Control, Product Development, Customer Service, IT, Supply Chain and a brilliant wider Sales Teams.


This is an amazing opportunity for driven relationship focused sales person who loves luxury products and networking with multiple customers.


Key Accountabilities and Responsibilities:

  • You will be ultimately responsible for the portfolio of Independent stockists in the above mentioned geographical region.
  • Work with the marketing teams to ensure that we have the correct Jellycat POS branding at retail and we always look great and in-line with Brand Guidelines, be fully versed in approval processes for POS branding.
  • Provide instore /customer training on the product and Brand.
  • Launching, presenting and selling in all new collections annually.
  • Develop strong, personable, professional relationships with all stockists.
  • Identify new Luxury target stockists and secure those new accounts.
  • Working with your Sales Team Lead to build robust full year financial budget plans and develop and present the plan on how you and your teams will achieve the Budget/Forecast.
  • Be a Jellycat Brand Ambassador always – exploring every LUXURY opportunity where we can raise Brand Awareness with our target consumers.
  • Present quarterly regional updates (financial and commercial) to line manager/Head of UK sales and the business.
  • Attend UK tradeshows and supporting events.
  • Visit key national accounts, support account manager with feedback and instore, ensuring best visual merchandising practice.


What we need from you

We are seeking an experienced, commercial, personable Regional Sales Manager to manage, grow and develop the brand throughout the independent retailers within the above geographical region. With strong commercial skills and understanding of the DNA of our brand, promoting our values, ensuring all are aligned to the Jellycat way.


We have an established stockist portfolio in the region of luxury gifting retailers and you will be responsible helping them grow their sales of Jellycat, maximise the opportunity and ensure that Jellycat the brand is represented amazingly in their store at all times.


  • Minimum of 3 years experience as a Sales Manager, NAM, KAM or Retail Buyer
  • Essential you live/are based within the territory you are representing
  • Must have skills in Microsoft applications, Excel, PowerPoint (for reporting/ forecasting/financial planning purposes)
  • Ideally experience within a Luxury brand to understand premium positioning
  • Highly organised and able to multi-task and manage multiple deadlines
  • Essential to be a creative thinker and decision maker
  • Passionate about Jellycat and our characters and brand
  • Prior experience in merchandising & POS in store
  • Passionate about providing the best customer support and experience possible
  • A true team player who is flexible, personable, positive and is motivated by being part of a high performing team


INTERESTED? HERE’S WHAT YOU CAN EXPECT WORKING WITH US.

Regional Sales Manager - North East

  • Industry leading salary
  • Travel/Car Allowance
  • Bonus
  • Pension
  • Private Healthcare
  • Dental Care
  • Product discount schemes – great for Christmas and Birthdays
  • Remote based working & a truly grown-up environment
  • Continuous training throughout the year
  • Lots of company parties & get togethers, we love having fun


Want to know more? We hope so...

We’d love to receive and review your application. We will start the recruitment process immediately so get in touch with our Talent Partner ECW Search on contact@ecwsearch.com or by applying directly through this advert.


Due to GDPR, CV's or applications sent via email/social media, will not be kept or considered, please apply via the link provided or via the ECW Search contact email above..

At Jellycat & ECW we believe that a diverse team of enthusiastic, hard-working, skilled people is pivotal to success. Our employees help us make a difference & grow as a business and creating a diverse, equitable and inclusive workplace starts with our recruitment process. We are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identify, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.