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Category Marketing Manager

4 months ago

Doncaster, United Kingdom Elevation Recruitment Group Full time

Elevation Recruitment Group are once again partnering with a global business in the search for a Category Marketing Specialist. The role is pivotal in developing, implementing, and executing marketing strategies for the health division, with a specialised focus within the business.

We are looking for a talented and dynamic individual with a proven track record in implementing a category strategy, ideally within the healthcare or workspace environments. As the ideal candidate, you will have a passion for identifying market opportunities, understanding consumer needs, and crafting effective marketing plans.


European Category Marketing Specialist

Doncaster

£40,000pa-£60,000pa


Benefits:

  • scheme
  • with match funding (up to 8.5%)
  • days annual leave, increasing by an extra day for every 5 years of service
  • working
  • assurance
  • subsidised with employee assistance programme
  • into health cash plan
  • to work scheme
  • Service Awards
  • off for your birthday
  • parking at the office
  • employee voluntary programme


In this role, you will:

  • Implement category strategies, ensuring prioritisation of focus areas.
  • Oversee all marketing activities for the division, including campaigns, promotions, and sales tools.
  • Ensure effective communication of messaging to attract and retain customers.
  • Collaborate with cross-functional teams including product management, sales, and customer support.
  • Provide regular updates to senior leadership on marketing progress and project results.
  • Lead market research efforts to evaluate current and potential marketing activities.
  • Coordinate with internal Marcoms team and external agencies as needed to deliver marketing activities.
  • Manage photography/video shoots, ensuring timely delivery of assets.
  • Collaborate with local marketing teams across Europe to execute effective strategies.
  • Monitor and analyse campaign data to evaluate marketing success.
  • Work with Category Product Manager to identify new product ideas.
  • Prepare key presentations and launch documents in collaboration with the product team.
  • Manage marketing budgets efficiently.
  • Develop category expertise and stay informed about industry trends.


You’ll need:

  • Proven record in developing and launching marketing activities.
  • Experience in healthcare/workspace environments.
  • Strong understanding of traditional marketing channels.
  • Creativity and innovation in problem-solving.
  • Knowledge of budget management.