Head of Digital Content
2 days ago
Salary: The starting salary is £45,073, which includes allowances totalling £2,841.
The salary is broken down as £42,232 basic salary, which will increase annually until you reach the top of the scale £50,385. Plus, a location allowance of £1,841 and a non-pensionable allowance of £1,000.
Location: West Brompton
Could you make the ProtectUK website the best it can be? If so, bring your skills to Counter Terrorism Policing (CTP) for a highly fulfilling role.
The ProtectUK website is managed by Counter Terrorism Policing HQ, NaCTSO and the Home Office, and contributes directly to our mission to protect businesses and the wider public from terrorism. As Head of Digital Content & Editorial, you will work closely with our partners to improve the content on this trusted and authoritative site.
We are looking for a leader, or aspiring leader, who has the experience and confidence to streamline and improve the current content offer on ProtectUK. Using your technical skills, your understanding of content management systems and your editorial, copywriting and digital skills, you will lead the build and development of ProtectUK in line with a fresh vision that is shaped by our audiences. It means working closely with your team and stakeholders, ensuring consistency and accuracy with a multi-channel approach, and liaising with internal and external content owners. Together, you will ensure that content is relevant, accurate and timely by engaging with our audiences and key operational and strategic teams.
Your primary goal will be to ensure that our key audiences have the information they need, when they need it, all in an easily digestible and engaging format. You will be a positive advocate for communications as a profession and able to explain how it contributes to CTP's overall mission.
Job summary:
The job holder will be responsible for the editorial function and digital content management of ProtectUK. ProtectUK is managed by Counter Terrorism Policing HQ, NaCTSO and the Home Office and contributes directly to the mission to protect the business and the wider public from terrorism. You will work closely with colleagues across the National Counter Terrorism Security Office (NaCTSO) and the national Counter Terrorism Policing (CTP) network, Home Office and other partners as part of your role.
You will lead the build and improvement of ProtectUK using your technical skill and understanding of content management systems alongside your editorial, copywriting and digital communications skills and experience.
You will ensure that our content is relevant, accurate and timely by understanding and engaging with our audiences and key operational and strategic teams.
ProtectUK is aimed at owners and operators of venues and public spaces, including businesses, public sector and local government. Its purpose includes:
- support, information and guidance to effectively protect against, and prepare for, the event of a terrorist attack.
- provide the tools and templates to produce a risk assessment and support to implement mitigating measures.
- provide interactive e-Learning packages to raise awareness of the terror threat among staff and the public.
Your primary goal will be to ensure that our key audiences have the information they need, when they need it and presented in an easily digestible and engaging format. You will be a positive advocate for communications as a profession and able to explain how it contributes to CTP's overall mission.
Job requirements:
We are looking for a leader, or aspiring leader, who has the experience and confidence to streamline and improve the current content offer on ProtectUK with a fresh vision that is informed by our audiences, working closely with all stakeholders.
We will rely on your editorial and copywriting skills to work hand in hand with your experience working with content management systems to provide an interactive and intuitive user experience on the website and app. Your interest and understanding in digital communications will take ProtectUK forward as an authoritative and trusted voice on protective security for business, venues and public spaces across the UK helping keep people safe from terrorism. The impact of your work and leadership through ProtectUK and NaCTSO will support the wider counter terrorism Protect and Prepare mission.
You will need to be a self-starter, able to quickly grasp new projects or priorities, or refresh and refine an existing approach. You will need to balance the strategic with the tactical, with a real focus on delivery. You will need to build excellent relationships with senior officers and colleagues right across the country, as well as with stakeholders across NaCTSO, CTP and law enforcement partners, government, business, and other groups.
You will have knowledge or will be able to quickly grasp and learn about the work of NaCTSO and CTP and understand and differentiate the type of content that should be on the website and the app as well as what is needed to support a positive user experience by different audiences.
You will have a good understanding of the different channels at your disposal and will use audience insight to choose the right approach. You will be focused on outcomes and changing behaviour and will use evaluation to drive continuous improvement of your plans. You will take responsibility for planning and producing content, and will work collaboratively with others to plan, programme, and deliver your work.
You will build and maintain great relationships and use your network to support not only your own projects but the wider mission.
You will make your presence felt as a positive and proactive member of the team and national network. You may have line management responsibilities, but whether you have direct reports or not, you will be constantly on the lookout for opportunities to share best practice, support your colleagues and contribute to wider network initiatives, including on Learning and Development. You will take active steps to contribute to our shared commitment to Inclusion, Diversity and Equality (IDE).
You will bring energy, purpose, and new ideas to our mission. You will look for opportunities to improve what we do and help to ensure that the work we do is constantly evolving to meet the threat from terrorism that we face, and the communications environment that we operate in.
Key tasks:
The post holder will be required to do the following:
- commission, produce and edit innovative and impactful content that engages our external audiences.
- collaborate with relevant teams to support the delivery of high-quality content.
- manage different types of content including articles, visuals, e-Learning, training tools, videos, webinars and innovative content that isn’t yet on ProtectUK.
- upload and develop different types of content using our digital content management system, working closely with the Digital Content Officer who you will line manage.
- chair the Editorial board and develop our content prioritisation process to effectively future-proof and plan in alignment with legislation, policy and media campaigns.
- consistently review content to update and finesse ProtectUK in an adaptive and flexible way.
- work closely with content owners to support their needs and ideas about what should be shared on ProtectUK.
- draw on evaluation and insight from the ProtectUK platform and wider sources to constantly review and develop the platform content and user journey.
- collaborate with key partners and stakeholders to produce high quality, effective and audience-led communications products, with due consideration for use of a wide range of formats (including video, images, webinars).
- quality assure CTP products, ensuring they reach our highest standards.
- effectively represent ProtectUK, promoting our brand and reputation, presenting our work to relevant audiences, with confidence and knowledge of the benefit we bring to the CT Protect and Prepare mission.
- advocate for our shared commitment to Inclusion, Diversity and Equality in everything we do.
- work with our Marketing and Insights team to understand the interaction with content and support campaigns.
- support the wider delivery effort of CT Protect and Prepare and crisis response as part of any national CT major incident.
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