Marketing and Campaigns Manager

4 weeks ago

Burton upon Trent, United Kingdom Project Better Energy Full time

Job Title: Marketing & Campaigns Manager (Commercial)

Salary: £45,000

Location: Hyde Or Burton


Who are we?: Welcome to Project Better Energy Ltd, the home of Project Solar UK Ltd, Project EV, and Project CÜRV, leveraging over a decade of industry experience to provide only the best renewable energy solutions for our commercial clients.


Project Better Energy Ltd offer only the most cutting edge, green solutions available on the market today. Our dedicated experts help and advise our customers through their renewable technology journey with an unparalleled expertise and level of service, as our full portfolio of domestic and commercial clients shows. Never content with resting on our laurels, Project Better Energy Ltd leads the way in the UK renewable energy sector, innovating methods, introducing new products, and bringing new ideas to the table. At Project Better Energy Ltd we don’t meet the standard, we set the standard.


Join our vibrant and diverse team at our Hyde office and become a valued member of our working family. We are proud of our talented employees with diverse backgrounds, cultures, perspectives, and experiences who deliver our world class service to our customers and ensure our culture of positivity, innovation and creativity will continue to drive us towards a brighter, more sustainable future.


The role: We are seeking a dynamic and results-driven Marketing and Campaigns Manager to take charge of the day-to-day marketing efforts for our Commercial Solar, EV, and Curv business units. The successful candidates will be crucial in driving lead generation, brand awareness, and overall market presence in these key areas.


The successful candidate will work closely with internal teams and external agencies to build and execute marketing plans that support our commercial goals. This role requires someone proactive, hands-on, and commercially minded, capable of turning strategies into action.


Key Responsibilities:

- Develop and implement marketing plans (annual and quarterly) to drive lead generation and business growth.

- Lead the execution of marketing campaigns across various channels, focusing on high-quality lead generation.

- Manage day-to-day marketing activities ensuring alignment with the overall business strategy.

- Collaborate with internal teams (sales, product, and leadership) and external agencies to deliver impactful digital marketing campaigns.

- Analyse and report on marketing performance, using insights to optimize future campaigns and activities

- Ensure consistent brand messaging across all channels and marketing materials.

- Oversee the creation of marketing collateral, working closely with internal teams to support lead generation efforts.

- Manage relationships with third-party lead generation providers to maximize return on investment (ROI).

- Drive referral programs aimed at increasing customer acquisition and retention.


Key Skills:

- Proven experience in marketing campaign management, including planning, execution, and performance analysis.

- Strong project management skills, with the ability to manage multiple initiatives simultaneously.

- Expertise in lead generation and developing strategies for different market segments.

- Experience in budget management, ensuring cost-effective allocation of marketing resources.

- Strong commercial awareness and the ability to align marketing efforts with business objectives.

- Ability to work with cross-functional teams and manage relationships with external agencies.

- Strong analytical skills, with the ability to interpret data and improve campaign performance.

- B2B marketing experience (Preferred not essential)


Qualifications:

- A degree is desirable but not essential; however, qualifications like the Marketing Week Mini MBAs in Marketing or Brand Management are a plus.


Why join us?:

- Ideal role for someone eager to advance their career, offering substantial support while allowing for significant autonomy.

- Engage with growth areas of the business that present vast potential for development.

- Opportunity to execute marketing plans with robust budgets, provided they deliver commercial value.

- Be part of a thriving industry with ample room for innovation and growth.

- Benefit from training and mentorship under an experienced marketing director.

- Perfect for someone looking to broaden their skill set; we are not solely seeking someone who meets every criterion.

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