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Digital Marketing Manager
4 months ago
Role Overview
The Group Paid Search Manager will join our dynamic Group Marketing Team. This role will report into the Group Performance Marketing Director and will be responsible for managing Paid Search accounts across multiple markets, with a primary focus on the German, UK, French, Italian, Spanish, and Portuguese regions. The successful candidate will take over from an agency and will form a close working relationship with stakeholders in the local markets as well as Google, who Safetykleen have teamed up with to continuously learn and drive best practices across the regions.
This being a B2B role, the main objective is to drive quality leads to help the markets reach their revenue objectives.
The ideal candidate will have extensive experience in managing multilingual B2B brands, preferably within an agency environment. This is a hybrid role, offering the opportunity to work three days in our Brentford office and two days remotely.
Company Overview
Safetykleen is the leading provider of Parts Cleaning, Waste Collection and Environmental Advisory services to businesses. Our operations encompass 14 countries. Safetykleen employs over 2,000 people across 92 branches and delivers over 1 million services per year.
Priority Responsibilities
- Manage and optimise Paid Search accounts across up to 14 markets, with a primary focus on the German, UK, French, Italian, Spanish, and Portuguese regions.
- Develop and implement paid search strategies to drive traffic, increase conversions, and maximise ROI. Conduct keyword research, ad copy testing, and landing page optimisation to improve campaign performance.
- Monitor and analyse campaign performance metrics, providing regular reporting and insights to stakeholders.
- Collaborate with cross-functional teams to align paid search initiatives with overall marketing objectives.
- Stay up to date with industry trends and best practices in paid search advertising.
Baseline Experience & Qualifications
- 5+ years of hands-on experience managing Google and Bing Paid Search accounts.
- Proven track record of driving results for multilingual B2B brands, preferably within an agency environment.
- Proficiency in Google Tag Manager and Google Analytics 4.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Excellent communication and collaboration skills.
- Ability to thrive in a fast-paced, dynamic environment.
- Bachelor’s degree in marketing, business, or a related field.
Advantageous
- Additional languages such as Spanish, French, or German.
- Experience running ad campaigns on LinkedIn.
- Experience working with WordPress and HTML5.
What We Offer
- 30 days holiday plus bank holidays.
- Company Bonus
- Private healthcare scheme from day 1.
- Life Assurance coverage from day 1
- 4% contributory Pension scheme.
- A structured progression path for career acceleration.
- Access to a range of internal and external courses to help develop and progress your career.
- Corporate discount scheme focussed on your health and all-round wellbeing, including Virgin Active Gym membership.
