Marketing Manager

3 days ago

Newcastle upon Tyne, United Kingdom IMSM Full time

About Us

IMSM Ltd is a leading ISO consultancy firm specialising in delivering high-quality ISO standards to businesses globally. We empower organisations of all sizes to unlock their potential through our professional and straightforward methodology. With a commitment to excellence, innovation, and sustainability, we provide fixed-fee, flexible ISO certification services tailored to each client’s needs. Our mission is to guide companies toward achieving internationally recognised standards, enhancing their operational efficiency and market competitiveness.


About The Job

As our Marketing Manager, you will lead the execution of a dynamic marketing strategy that spans multiple products and international markets. Managing and collaborating with the marketing team, you'll drive initiatives to elevate our brand presence, generate high-quality leads, and deepen client engagement. Your role will involve implementing innovative campaigns across various channels, ensuring that every marketing effort aligns seamlessly with our corporate goals and propels the business forward.


Key Responsibilities:

Implement Marketing Strategies: Craft and execute marketing campaigns that align with our business objectives, focusing on brand awareness, lead generation, and customer retention.

Content Oversight: Oversee the creation and distribution of content across multiple platforms, ensuring it is on-brand, aligns with KPIs, and resonates with target audiences in different regions.

Campaign Management: Lead the planning, execution, and analysis of multi-channel marketing campaigns, including social media, email, webinars, and content marketing.

Performance Analytics: Monitor and analyse marketing performance metrics, making data-driven decisions to optimise campaigns and content for better results.

SEO and Digital Presence: Oversee SEO & PPC strategies to increase organic and paid traffic to improve our digital footprint across all platforms.

Stakeholder Collaboration: Work closely with internal and external teams to ensure consistent messaging and effective execution of marketing initiatives.

Market Research: Conduct market research to stay ahead of industry trends, competitor activities, and customer preferences, adapting strategies accordingly.

Budget Management: Manage the marketing budget, ensuring resources are allocated efficiently and effectively across projects.

Brand Development: Enhance and protect the company’s brand reputation through strategic marketing efforts and communication.


Our Culture and Values

At IMSM, we pride ourselves on fostering a culture of continuous improvement, customer-centricity, and environmental responsibility. Our team is dedicated to delivering exceptional service while minimising our environmental footprint. We believe in empowering our employees through professional development opportunities and promoting a collaborative and inclusive workplace.


Core Values:

  • Customer Focus: Placing customers at the heart of everything we do.
  • Continuous Improvement: Striving for excellence and innovation.
  • Sustainability: Committing to reducing our environmental impact.
  • Team Development: Supporting employee growth and learning.


What Will Our Ideal Candidate Bring to IMSM?

  • Demonstrable experience in a similar role, with strong preference to candidates who have worked in the digital marketing sector
  • Strong leadership skills with the ability to manage and inspire a team
  • Demonstrated success in developing and executing multi-channel marketing strategies
  • Proficiency in digital marketing tools and platforms, including SEO, social media, and content management systems
  • Analytical mindset with the ability to interpret data and make informed decisions
  • Excellent communication skills, both written and verbal, with a knack for persuasive storytelling
  • Creative thinker with the ability to generate innovative ideas and solutions
  • Strong organisational skills and the ability to manage multiple projects simultaneously
  • Bachelor’s degree in marketing, business, or a related field


What We Offer in Return

Competitive salary range

23 days of holiday annually

Opportunities for professional development and career growth

Flexible Work Arrangements - Hybrid or remote work options

Learning and Development Opportunities - Access to training workshops and courses


Hours of Work

Monday to Friday: 09:00 – 17:00 (BST)


If you're passionate about marketing and looking to make a difference in a dynamic and supportive environment, we encourage you to apply for the Marketing Manager position at IMSM Ltd. Join us in our mission to deliver world-class ISO consultancy services and help businesses achieve excellence.

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