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CRO Analyst

1 month ago

united kingdom Innova Recruitment Full time

Conversion Rate Optimisation (CRO) Analyst


Location: Manchester / Hybrid

Salary: up to £40,000 + package


We’re looking for an analyst to join a growing CRO team (as part of a hugely successful eCommerce and Product function) to drive optimisation strategies across multiple brands.


This is a high-impact role where you’ll look across the whole user journey, putting hypotheses to the test and optimising the funnel to ensure an improved customer experience, as well as improved ROI.


What you’ll be doing:

  • Support the CRO Manager in defining and executing the conversion rate optimisation roadmap.
  • Conduct opportunity analysis to prioritise initiatives that increase conversions, reduce bounce rates, and drive engagement.
  • Apply best practices in testing and experimentation (A/B and multivariate testing).
  • Own end-to-end conversion funnel reporting, leveraging the insights Google Analytics (GA4) and FullStory provide
  • Identify pain points and friction in the customer journey, recommending data-backed improvements.
  • Work with various departments in the organisation (think eCommerce, Product, Marketing, Data, and Tech). All the while supporting the trading team with insights for online merchandising, content personalisation, and customer segmentation


As this is a relatively new team, the organisation is flexible on the experience someone brings with them, but we’d love to see a couple of years delivering insights for a transactional eCommerce business.


In addition, it’s essential that you’re coming in with commercial use of Google Analytics (GA4) and Google Tag Manager (GTM). It’s also hoped that have a good background in website personalisation and are used to A/B and MVT testing.


The salary for the role goes up to £40,000 with a bonus and strong pension scheme on top. Above and beyond that, the routes for progression are huge – whether that’s remaining in analytics or other areas such as Product.


We’re interviewing for the role next week so apply ASAP and we can discuss further