Performance Media Tech

Closing Date: 28th NovemberLocation: Manchester or NottinghamContract: Permanent Full-TimeRecruitment Partner: Frankie McCallister-LyasOverview:Boots UK Performance Media are an award-winning in-house team responsible for driving a large % of online and offline growth for our Retail business through best-in-class online advertising strategy and activation. Recently in-housed in 2024 were building one of the UKs most successful innovative brand-side teams through bringing together industry leading talent with the very best tech & AI solutions. As a Performance Media Tech & AI Specialist youll help shape and deliver the next phase of transformation across our performance media channels. Youll drive the implementation of automation and AI solutions optimise our technology stack and work closely with some of the biggest names in media and tech - including Google Meta Smartly Jellyfish and AWIN. Your work will directly power revenue growth increase efficiency and elevate how we activate across Paid Search Paid Social Affiliates and Display.Key Responsibilities:Working in close partnership with the Performance Media channel teams drive the delivery of our Tech & AI roadmap by proactively identifying opportunities for advancement. Using your Digital Marketing knowledge: Scope define and drive Tech & AI programmes with our Tier 1 platform partners Google Meta AWIN and Smartly to pilot and embed cutting-edge solutions.Working with the Tech & AI Manager co-lead the centralised plan which brings together: channel teams partners ad-tech and agencies to leverage the best of our ecosystem to enable medium to long term growth. Plan and execute the rollout of new technology and tools to ensure robust adoption in day-to-day operations across the team. Track and evidence the impact of new technology and AI integrations on performance efficiency and channel maturity.Stay close to emerging tools innovations and platform capabilitiesfeeding new ideas into the roadmap.Support and nurture our Performance Media Tech & AI Exec leading by example and adding to our culture of growth and curiosity. What youll need to have:Curious proactive and always looking for ways to push boundaries through innovation.Solid understanding of digital marketing channels - ideally across two of; Paid Search Paid Social Affiliates or Display.5 years of experience in digital media with a passion for technology and how this can drive growth. Practical experience having been hands on with some Digital or Performance Media tools i.e. Google Ads SA360 AWIN Meta Ads TikTok Ads Smartly. Effective collaborator who enjoys working across internal teams and external partners to bring ideas to life whilst reducing complexity. Bonus if youve experimented with AI tools or used automation to streamline your own work.Why Boots:At Boots we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. Our benefits:Boots Retirement Savings PlanDiscretionary annual bonusGenerous employee discountsEnhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a childFlexible benefits scheme including holiday buying discounted gym membership life assurance activity passes and more.Access to free 24/7 counselling and support through TELUS Health our Employee Assistance Programme.We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at (Please note any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate)Whats next:If yourapplication is successful our in-house recruitment team will be in touch to arrange an interviewand to answer any initial questions you you have not been successful on thisoccasionyoull be notified by email.Where a role is advertised as full-time we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process we are happy to provide reasonable adjustments to help you to be at your best.KeywordsPerformance Media AI Specialist.Required Experience:IC Key Skills Quality Assurance,Client Relation,Target Audience,Media Planning,Trend Analysis,Market Research,Email Campaigns,Social Channels,Campaign Management,Client Service,Current Events,News Stories,Powerpoint,Data Analysis,Analytics Employment Type : Full Time Experience: years Vacancy: 1