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Brand Manager

4 weeks ago

London, United Kingdom Better Placed Ltd - A Sunday Times Top 10 Employer! Full time

BRAND MANAGER - 12 MONTH FTC Key Responsibilities Lead day-to-day brand management activity, ensuring consistency across all touchpoints. Support the development and delivery of the annual brand plan, driving brand equity and sales performance. Manage ATL and BTL campaigns, working with creative, media, and shopper agencies. Oversee NPD and EPD projects from concept to launch, in collaboration with insights, R&D, and commercial teams. Track brand performance using key metrics (sales, share, penetration, equity) and recommend actions to optimise. Manage budgets effectively, ensuring maximum ROI across all marketing activity. Act as a brand champion within the business inspiring teams with consumer-led thinking and creative energy. About You Proven experience in FMCG brand management (ideally food or drink). Strong understanding of the full marketing mix, from strategy to activation. Commercially minded with strong analytical skills. Confident working with agencies and internal stakeholders at all levels. A creative thinker with excellent project management and communication skills. Ready to thrive in a fast-paced, collaborative environment.