Senior Content Marketing Executive

1 week ago

Manchester, United Kingdom AJ Bell Full time

We have a new exciting opportunity to join our Marketing department. As a Senior Content Marketing Executive at AJ Bell, you’ll play a crucial role in supporting and executing content strategies that enhance our online presence, engage our audience, and support our product initiatives. You’ll be responsible for keeping our website up to date with fresh, relevant content, optimising it for search engines, and working closely with the rest of the content marketing team to support on product campaigns.

Key responsibilities:

  1. Content strategy and management:
    • Work alongside the Content Manager to ensure timely delivery of content across various websites, including AJ Bell, Dodl, and Money Matters.
    • Join quarterly meetings with internal stakeholders to prepare our content calendar.
    • Work closely with the wider Product team to create relevant content that supports new launches and campaigns.
    • Manage and update the content management system (CMS) to maintain a well-organised and user-friendly website.
    • Support our Web Content Executive with all BAU tasks on the CMS.
    • Ensure all content aligns with brand guidelines and regulatory requirements.
    • Brief, review, and publish high-quality content for the website, including articles, product pages, blog posts, banners, videos, podcasts and landing pages.
    • Collaborate with internal stakeholders and subject matter experts to produce informative and engaging content that meets the needs of our target audience.
  2. Search engine optimisation:
    • Conduct keyword research and apply SEO best practices to improve the website's rankings.
    • Monitor and analyse website performance using SEO tools and analytics platforms to identify opportunities for optimisation.
    • Participate in regular calls with our SEO agency and brief in new requirements or initiatives to support our three main SEO strategy pillars.
    • Keep the website content updated and ensure it adheres to SEO guidelines to maximise visibility and traffic.
  3. Tracking and reporting:
    • Regularly review newly published content on the website using content performance metrics.
    • Take action for any feedback reported by customer services teams or platforms on the website.
    • Assist with quarterly reporting to the wider D2C team.
    • Provide insights and recommendations for improving our strategies based on data analysis.
    • Stay informed about industry trends and emerging content marketing practices that we can implement.

Competence, Knowledge and Skills:

  • Bachelor’s degree in marketing, communications, literature, or a related field.
  • Minimum of three years of experience in content marketing.
  • Strong writing, editing and proofreading skills, with a keen eye for detail.
  • Proven ability to develop engaging and informative content for various audiences.
  • Good knowledge of SEO and the ability to carry out keyword research and in-page audits.
  • Ability to use SEO tools (e.g. Google Analytics, SEMrush, Ahrefs) and content management systems (e.g. WordPress, Drupal).
  • Excellent project management and organizational skills, with the ability to manage multiple tasks and deadlines.
  • Strong analytical skills and the ability to interpret data to make informed decisions.
  • Collaborative team player with strong interpersonal skills and the ability to work effectively with cross-functional teams.

About us:

AJ Bell is one of the fastest-growing investment platform businesses in the UK offering an award-winning range of solutions that caters for everyone, from professional financial advisers, to DIY investors with little to no experience. We have over 503,000 customers using our award-winning platform propositions to manage assets totalling more than £80.3 billion. Our customers trust us with their investments, and by continuously striving to make investing easier, we aim to help even more people take control of their financial futures.

Having listed on the Main Market of the London Stock Exchange in December 2018, AJ Bell is now a FTSE 250 company.

Headquartered in Manchester with offices in central London and Bristol, we now have over 1300 employees and have been named one of the UK's 'Best 100 Companies to Work For’ for six consecutive years.

There are opportunities for growth and professional development for employees wanting to progress within their career including induction training and our study support scheme which is part of our benefits package.

There is an active programme of social events throughout the year, which are open to all employees.

In return we will provide all the training and support you need to develop within your role.

What we offer:

  • Salary up to £40,000
  • 25 days holiday increasing up to 31 days with service, plus bank holidays
  • Holiday buy/sell scheme
  • Casual dress code
  • Discretionary bi-annual bonus
  • Contributory pension scheme
  • Buy as you earn share scheme
  • Free shares scheme
  • Paid study support for qualifications
  • Enhanced maternity/paternity scheme from day one
  • Bike loan
  • Season ticket loan portal
  • Discounted PMI and Dental
  • On-site gym and personal trainer led classes
  • Paid volunteering opportunities
  • Free social events and more

At AJ Bell, our people are the heart of our culture. We believe in building strong connections by working together. That's why we offer a hybrid working model, where you'll spend 50% of your time in the office each month. For new team members, the first month will be spent full-time in the office to help you immerse yourself in our business and build valuable relationships with your colleagues.

AJ Bell is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and all employees are empowered to bring their whole self to work. We do not discriminate on the basis of race, sex, gender identity, sexual orientation, age, pregnancy, religion, physical and mental disability, marital status and any other characteristics protected by the Equality Act 2010. All decisions to hire are based on qualifications, merit and business need.

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