Marketing Manager Global
3 days ago
Who We Are
SightGlass Vision, Inc., a joint venture company between CooperVision and EssilorLuxottica, is the inventor and manufacturer of novel spectacle lenses that have proven to strongly reduce the progression of shortsightedness in children. With this game changing technology in hand, we are poised to improve the life of millions of children worldwide.
Why Work With Us
We are a small but growing enthusiastic team and as such we recognize each employee as a vital member of the team. Integrity and respect are fundamental to our working relationships. We have a nimble start-up mentality, and are backed by world leaders in vision care products. Our lenses don’t just change vision, they change lives. Join a team that is passionate about improving children’s visual health and quality of life.
Job Summary
The SGV Marketing Manager is a newly created role with responsibility for development and implementation of marketing strategies and plans for our global team. Carrying a broad remit, responsibilities will include marketing strategy, messaging and asset development, PR and digital. A strong can-do attitude will be combined with a high level of internal and external collaboration, including working closely with Professional Affairs colleagues, distribution partners and agencies. The role will require a willingness to embrace variety and change and adapt to evolving needs within a small team.
The Marketing Manager will report to the Senior Director – Global Commercial Head, SightGlass Vision.
This role is ideally full time but some flexibility in working hours will be considered. We will also consider a degree of hybrid working if required.
What you will do
- Support development of market strategies and plans for SightGlass Vision
- Take responsibility for brand management including collateral production and management.
- Define and develop product claims and messaging in close partnership with SGV PMarkerofessional Affairs colleagues
- Manage SightGlass Vision social media platforms including release calendar and defining and tracking KPIs to optimize performance
- Own the sightglassvision.com website, maintaining it with relevant content for our target audiences
- Develop regular content for social channels to support communication to our target audiences
- Manage SGV PR, working closely with our PR agency, internal team and distribution partners
- Work closely with distribution partners to Identify and respond to their needs and opportunities
- Own the SightGlass Vision corporate and product brands, ensuring communication and implementation of clear guidelines
Travel: Occasional travel
What you will bring
Experience:
- At least 4 years of marketing experience
- Experience in opthalmic lens marketing desirable
- Marketing experience to include strategy campaign, messaging and asset development, digital and social management
- Ability to collaborate effectively with a large number of players (distributors, communications agencies, internal stakeholders) all in a complex international environment
- Experience working and collaborating with multi located, multi-cultural teams desirable
- Working with multiple short & long term projects
- Experience in working with technical products, medical devices preferable
Education:
Bachelors degree in marketing or equivalent qualification
Knowledge, Skills and Abilities:
- Innovative and entrepreneurial mindset
- Analytical and process oriented
- Curious, open minded, strong learning abilities
- A high level of flexibility ranging from strategy development to day to day execution
- Fluent in English
- Ability to deal with multiple short & long term projects.
- Strong communication, presentation, verbal and writing skills
- Comfortable to operate independently
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