Marketing Executive
2 weeks ago
Marketing ExecutiveDorset - Commutable from Christchurch, Southborne, Hinton Admiral£25-30kVR/10369
A great opportunity has arisen for a skilled marketer to join a leading group of companies to help drive profit by promoting products, services and increasing brand awareness through co-ordinated marketing campaigns.
Role and responsibilities:
· Increase brand awareness and generate inbound leads through engaging and effective marketing campaigns across relative marketing channels.· Attend regular meetings with the MD and sales team to discuss content needs and learn what clients are asking and what their needs are · Create and post relevant content across Social Media platforms to help comminicate with existing and reach new core customers · Create a monthly blog which details key industry messages and communications from the business to improve engagement with exisitng customers · Prepare coherent marketing campaign reports using data analysis tools · Optimise the website content according to SEO · Manage the marketing database and email distribution· Maintain websites and tracking data analytics · Create powerful and coherent marketing content for social media marketing, the websites, and marketing materials for events· Create and amend web pages (Shopify) to keep the website up to date with the latest products and company · Creation of Digital materials for a variety of uses such as logo's, banners, e-mail signatures
Skills and experience required:
· A Degree in Marketing ideally· Previous experience in a similar marketing role· Experience creating a wide range of content and distributing content across a range of platforms· Experience with video content and editing· Experience with all major social media platforms (Facebook, Instagram, Linkedin, Tiktok etc)· Shopify experience· Working knowledge of Adobe suite · Basic knowledge of marketing concepts and principles· Excellent copywriting, editing and proofreading skills· Understands the fundamentals of branding· A "Can Do" attitude· Happy to work on own intiative as well as under instruction
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